Finesentence mobile logo
Sign in Login / Register

Marketing Meaning: Definition, Examples, and Translations

💼
Add to dictionary

marketing

[ˈmɑːrkɪtɪŋ ]

Definitions

Context #1 | Noun

business strategy

Marketing is the process of promoting, selling, and distributing a product or service. It involves market research, advertising, and branding to attract customers and increase sales.

Synonyms

advertising, branding, promotion.

Which Synonym Should You Choose?

arrow down
Word Description / Examples
marketing

Marketing is a broad term that covers all activities aimed at promoting and selling products or services, including market research and advertising.

  • We need to develop a new marketing strategy to reach younger customers.
  • With good marketing, our new product launched successfully.
advertising

Advertising refers specifically to the act of publicizing a product or service through paid channels such as TV, radio, online ads, and print media.

  • The company spent a lot on advertising during the holiday season.
  • Our ad agency created an impressive advertising campaign.
promotion

Promotion refers to specific tactics used to encourage consumers to buy a product, such as discounts, special offers, or limited-time deals. It can also include publicity and public relations activities.

  • We are running a special promotion for the new year.
  • The promotion includes a buy-one-get-one-free deal.
branding

Branding involves creating and promoting a unique image or identity for a product, service, or company, often through consistent messaging, design, and experiences.

  • Effective branding can help a small company stand out in a crowded market.
  • We need to focus on branding to build customer loyalty.

Examples of usage

  • The company's marketing team launched a new campaign to target a younger demographic.
  • Digital marketing has become increasingly important in reaching online consumers.
Context #2 | Noun

academic field

Marketing is also the study of how individuals and organizations satisfy their needs and wants through exchange processes. It includes topics such as consumer behavior, market segmentation, and pricing strategies.

Synonyms

business, commerce, sales.

Which Synonym Should You Choose?

arrow down
Word Description / Examples
marketing

Used when discussing the activities and strategies applied to promote and sell products or services. It focuses on market research, advertising, and consumer behavior.

  • Digital marketing has become essential for reaching a wider audience.
  • They hired a new team to develop an innovative marketing strategy.
commerce

Refers to the activity of buying and selling, especially on a large scale. It is often used in contexts involving international trade or the broader economy.

  • E-commerce has significantly transformed the retail industry.
  • The government is implementing new policies to boost international commerce.
business

Used when talking about an organization or an enterprise involved in commercial, industrial, or professional activities. It can also refer to the act of buying and selling.

  • She runs a small business from home.
  • Starting a new business requires a lot of planning and investment.
sales

Refers to the exchange of goods or services for money. This term is often used when focusing on the transactional aspect and the performance metrics of selling.

  • The sales team exceeded their targets this quarter.
  • They are offering discounts to increase sales.

Examples of usage

  • She decided to major in marketing to learn more about consumer preferences.
  • The professor's research focused on the effectiveness of different marketing strategies.

Translations

To see the translation, please select a language from the options available.

Origin of 'marketing'

The term 'marketing' originated in the early 20th century, derived from the word 'market'. Its modern definition evolved as businesses sought more effective ways to reach customers and differentiate themselves from competitors. Marketing has since become a crucial aspect of any successful business strategy, with constant innovations in digital and traditional marketing techniques.

See also: hypermarket, market, marketability, marketable, marketer, marketplace, megamarket, supermarket, telemarketing.

Word Frequency Rank

At position #2,296, this word belongs to solid intermediate vocabulary. It's frequently used in both casual and formal contexts and is worth learning for better fluency.