Marketing: meaning, definitions and examples

Marketing is a broad term that covers all activities aimed at promoting and selling products or services, including market research and advertising.

• We need to develop a new marketing strategy to reach younger customers.
• With good marketing, our new product launched successfully.

Advertising refers specifically to the act of publicizing a product or service through paid channels such as TV, radio, online ads, and print media.

• The company spent a lot on advertising during the holiday season.
• Our ad agency created an impressive advertising campaign.

Promotion refers to specific tactics used to encourage consumers to buy a product, such as discounts, special offers, or limited-time deals. It can also include publicity and public relations activities.

• We are running a special promotion for the new year.
• The promotion includes a buy-one-get-one-free deal.

Branding involves creating and promoting a unique image or identity for a product, service, or company, often through consistent messaging, design, and experiences.

• Effective branding can help a small company stand out in a crowded market.
• We need to focus on branding to build customer loyalty.

Used when discussing the activities and strategies applied to promote and sell products or services. It focuses on market research, advertising, and consumer behavior.

• Digital marketing has become essential for reaching a wider audience.
• They hired a new team to develop an innovative marketing strategy.

Refers to the activity of buying and selling, especially on a large scale. It is often used in contexts involving international trade or the broader economy.

• E-commerce has significantly transformed the retail industry.
• The government is implementing new policies to boost international commerce.

Used when talking about an organization or an enterprise involved in commercial, industrial, or professional activities. It can also refer to the act of buying and selling.

• She runs a small business from home.
• Starting a new business requires a lot of planning and investment.

Refers to the exchange of goods or services for money. This term is often used when focusing on the transactional aspect and the performance metrics of selling.

• The sales team exceeded their targets this quarter.
• They are offering discounts to increase sales.