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Telemarketing: meaning, definitions and examples

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telemarketing

 

[ ˈtɛlɪˌmɑrkɪtɪŋ ]

Noun
Context #1 | Noun

marketing strategy

Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services over the phone. It involves making unsolicited calls to individuals or businesses with the aim of selling something.

Synonyms

cold calling, phone sales.

Which Synonym Should You Choose?

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Word Description / Examples
telemarketing

Suitable for describing sales activities conducted over the phone, typically involving follow-up calls or ongoing customer engagement.

  • Our company has a dedicated telemarketing team that reaches out to existing customers with new offers
cold calling

Used in scenarios where sales representatives make unsolicited calls to potential customers who have had no prior interaction with the company.

  • Cold calling can be challenging because you need to captivate the customer’s interest in a very short time
phone sales

Refers broadly to the practice of selling products or services over the phone, a term that can encompass both telemarketing and cold calling.

  • Our phone sales department has exceeded their quarterly targets thanks to their persistence and excellent communication skills

Examples of usage

  • Many companies use telemarketing to reach out to potential customers.
  • Telemarketing can be an effective way to generate sales leads.

Translations

Translations of the word "telemarketing" in other languages:

🇵🇹 telemarketing

🇮🇳 टेलीमार्केटिंग

🇩🇪 Telemarketing

🇮🇩 telemarketing

🇺🇦 телемаркетинг

🇵🇱 telemarketing

🇯🇵 テレマーケティング

🇫🇷 télémarketing

🇪🇸 telemarketing

🇹🇷 telepazarlama

🇰🇷 텔레마케팅

🇸🇦 التسويق عبر الهاتف

🇨🇿 telemarketing

🇸🇰 telemarketing

🇨🇳 电话营销

🇸🇮 telemarketing

🇮🇸 símamarkaðssetning

🇰🇿 телемаркетинг

🇬🇪 ტელემარკეტინგი

🇦🇿 telemarketinq

🇲🇽 telemarketing

Etymology

The concept of telemarketing dates back to the late 19th century with the invention of the telephone. However, it gained significant popularity in the mid-20th century as a cost-effective way for businesses to reach a large audience. Over the years, telemarketing has evolved with advancements in technology, but it has also faced criticism for being intrusive and annoying to consumers.

See also: hypermarket, market, marketability, marketable, marketer, marketing, marketplace, megamarket, supermarket.

Word Frequency Rank

At rank #29,130, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.