Marketable: meaning, definitions and examples

Use this word when referring to products or skills that have potential to be sold or are attractive to buyers due to their quality.

• Her paintings are very marketable due to their unique style and vibrant colors.
• They are looking for marketable skills in job applicants.

This word is generally used to describe items that can be sold, usually in a straightforward sense without implying high demand or quality.

• The used car was in good condition and still sellable.
• The crafts we made turned out to be surprisingly sellable.

This term is best used to describe something related to commerce or business, often implying a focus on profit. It can occasionally have a negative connotation, suggesting something is too focused on profit.

• The film received criticism for being too commercial, lacking artistic value.
• He works in commercial real estate, managing shopping centers and office buildings.

This term is appropriate when discussing the feasibility or potential success of a business idea, plan, or solution.

• We need to find a viable solution to this problem before it escalates.
• The company decided to invest in what seemed like a viable business idea.