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Marketer: meaning, definitions and examples

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marketer

 

[ˈmɑːrkɪtər ]

Definition

Context #1 | Noun

business

A marketer is a person who promotes or sells products or services, typically through advertising or market research. Marketers are responsible for creating and implementing strategies to attract and retain customers.

Synonyms

advertiser, promoter, salesperson.

Which Synonym Should You Choose?

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Word Description / Examples
marketer

A person who focuses on understanding the market, consumers, and how to effectively promote and distribute products or services.

  • The marketer conducted a survey to understand consumer preferences
  • Our company hired a skilled marketer to improve our brand strategy
promoter

Someone who actively promotes events, products, or services, often through direct interaction with the public or through special events.

  • The promoter organized a concert to attract more attendees
  • As a club promoter, he ensures that events are well-publicized and attended
advertiser

A person or company that creates and places advertisements to promote products or services, often through various media channels.

  • The advertiser designed a TV commercial for the new product
  • After collaborating with an experienced advertiser, their sales increased
salesperson

A person who sells products or services directly to customers, usually playing a direct role in the sales process with a goal to close deals.

  • The salesperson demonstrated the features of the new phone
  • A good salesperson can convince potential buyers to make a purchase

Examples of usage

  • Marketers analyze consumer behavior to understand their needs and preferences.
  • A successful marketer knows how to effectively communicate the value of a product to potential customers.
  • Digital marketers use online platforms to reach a wider audience and increase brand awareness.

Interesting Facts

Etymology

  • The word 'marketer' combines 'market' (a place where people buy and sell) and the suffix '-er,' which means someone who does something.
  • The term became popular in the 20th century as businesses began focusing more on selling to consumers.

Historical Origins

  • In ancient marketplaces, vendors acted as early marketers by presenting goods attractively to attract buyers.
  • The rise of advertising in the late 19th century marked the formal beginning of marketing as we know it today.

Pop Culture

  • Marketers play a huge role in how products are portrayed in movies and TV shows, influencing public perception.
  • Iconic marketing campaigns, like Apple's 'Think Different,' have changed how brands interact with consumers.

Science

  • Research in psychology shows that color and design can greatly influence consumer behavior, making visual appeal essential for marketers.
  • Marketers often use data analytics to understand consumer preferences and tailor their approaches accordingly.

Literature

  • Numerous books, like 'Contagious' by Jonah Berger, explore how ideas and products go viral, offering insights that marketers can use.
  • Classic literature has examined the themes of persuasion and influence, which are central to marketing.

Translations

Translations of the word "marketer" in other languages:

🇵🇹 mercadólogo

🇮🇳 विपणनकर्ता

🇩🇪 Vermarkter

🇮🇩 pemasar

🇺🇦 маркетолог

🇵🇱 marketingowiec

🇯🇵 マーケター

🇫🇷 marketeur

🇪🇸 mercadólogo

🇹🇷 pazarlamacı

🇰🇷 마케터

🇸🇦 مُسوِّق

🇨🇿 marketér

🇸🇰 marketér

🇨🇳 营销人员

🇸🇮 tržnik

🇮🇸 markaðsmaður

🇰🇿 маркетолог

🇬🇪 მარკეტერი

🇦🇿 marketoloq

🇲🇽 mercadólogo

Word Frequency Rank

Positioned at #24,067, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.