Advertiser: meaning, definitions and examples

Used to describe a person or company that creates advertisements to promote products or services.

• The advertiser launched a new campaign for the summer sale.
• As a leading advertiser, the company has a significant influence on consumer behavior.

Used when talking about someone who publicly endorses or supports a product, often through events or sponsorships, can sometimes have a negative connotation if the promotion seems insincere.

• The concert promoter was responsible for organizing and advertising the event.
• She acted as a promoter for the new health drink, organizing tastings and giveaways.

Refers to a company or person that provides financial or other support to an event, activity, or organization in return for advertising or publicity.

• The marathon has a new title sponsor this year.
• They agreed to be the main sponsor for the charity event.

Refers to someone involved in the broader strategy of promoting and selling products or services, including market research and advertising.

• A skilled marketer understands the needs of the target audience.
• The marketer planned a comprehensive strategy to boost brand awareness.

Used to refer to a person or company that pays for an advertisement to promote a product, service, or event.

• The advertiser invested heavily in the new social media campaign.
• Advertisers are constantly looking for new ways to reach their target audience.

Commonly used in a professional or business relationship where someone is receiving a service typically from a lawyer, consultant, or agency.

• The attorney met with her client to discuss the case.
• Our marketing agency has several high-profile clients.

Refers to someone who purchases goods or services from a store or business.

• The customer at the checkout line was happy with the discounts.
• Our online store has thousands of loyal customers.

Used to describe an individual or organization that provides financial or other support for an event, activity, person, or organization, often in exchange for advertising or promotional opportunities.

• The local company was the main sponsor for the charity run.
• We need to find sponsors for the upcoming music festival.