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Marketability: meaning, definitions and examples

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marketability

 

[ˌmɑːrkɪtəˈbɪlɪti ]

Definition

Context #1 | Noun

business

The quality or state of being suitable for sale or marketing.

Synonyms

commercial potential, market appeal, saleability.

Which Synonym Should You Choose?

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Word Description / Examples
marketability

Used to describe how attractive a product is to the market and its ability to be sold.

  • The marketability of the new smartphone was high due to its innovative features and sleek design.
  • Poor marketability can lead to low sales and revenue.
saleability

Focuses on the ease with which a product can be sold. Often used for products, properties, or goods.

  • The saleability of the vintage car was high due to its excellent condition.
  • Improving packaging can enhance the saleability of many products.
commercial potential

Refers to the likelihood that a product or service can succeed in the market and become profitable. Often used in business or investment contexts.

  • Investors were excited about the commercial potential of the new tech startup.
  • The research team assessed the commercial potential of the pharmaceutical product before funding its development.
market appeal

Describes how appealing or attractive a product is to consumers. Used in advertising and marketing contexts.

  • The new ad campaign significantly increased the market appeal of the fitness app.
  • High market appeal is crucial for the success of new consumer goods.

Examples of usage

  • His product had great marketability due to its unique features.
  • The marketability of the new smartphone was evident from the high demand.

Interesting Facts

Etymology

  • The word comes from 'market,' which originally meant a place for trading goods, and 'ability,' meaning skill or capability.
  • In Middle English, 'market' was borrowed from the Latin 'mercatus,' which means a trade or market place.

Business

  • Understanding marketability is crucial for businesses; it determines how products are developed to meet customer needs.
  • High marketability can lead to successful marketing campaigns, as it reflects strong buyer interest.
  • Products with low marketability may require rebranding or redesign to appeal more to consumers.

Psychology

  • Consumers’ perceptions of a product’s marketability can be influenced by branding and advertising techniques that evoke emotions.
  • Social proof, such as reviews and endorsements, can significantly boost a product’s perceived marketability.

Technology

  • With the rise of e-commerce, assessing marketability has evolved, incorporating data analytics to understand buyer preferences.
  • Digital platforms allow for more personalized marketing strategies that target potential customers based on their behaviors and interests.

Pop Culture

  • Marketability often dictates what becomes a cultural phenomenon, as seen with trending toys, fashion items, and media franchises.
  • Influencer culture leverages marketability by promoting products through social media channels with large followings.

Translations

Translations of the word "marketability" in other languages:

🇵🇹 mercabilidade

🇮🇳 बाजार में बिक्री की क्षमता

🇩🇪 Marktfähigkeit

🇮🇩 daya jual

🇺🇦 ринкова привабливість

🇵🇱 sprzedawalność

🇯🇵 市場性

🇫🇷 commercialisation

🇪🇸 comercialización

🇹🇷 pazar değeri

🇰🇷 시장성

🇸🇦 قابلية التسويق

🇨🇿 tržní potenciál

🇸🇰 trhová schopnosť

🇨🇳 市场性

🇸🇮 tržna sposobnost

🇮🇸 markaðsferli

🇰🇿 нарыққа шығару қабілеті

🇬🇪 ბაზრის შესაძლებლობა

🇦🇿 bazar qabiliyyəti

🇲🇽 comercialización

Word Frequency Rank

At rank #25,290, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.