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Marketability Meaning: Definition, Examples, and Translations

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marketability

[หŒmษ‘หrkษชtษ™หˆbษชlษชti ]

Definition

Context #1 | Noun

business

The quality or state of being suitable for sale or marketing.

Synonyms

commercial potential, market appeal, saleability.

Which Synonym Should You Choose?

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Word Description / Examples
marketability

Used to describe how attractive a product is to the market and its ability to be sold.

  • The marketability of the new smartphone was high due to its innovative features and sleek design.
  • Poor marketability can lead to low sales and revenue.
saleability

Focuses on the ease with which a product can be sold. Often used for products, properties, or goods.

  • The saleability of the vintage car was high due to its excellent condition.
  • Improving packaging can enhance the saleability of many products.
commercial potential

Refers to the likelihood that a product or service can succeed in the market and become profitable. Often used in business or investment contexts.

  • Investors were excited about the commercial potential of the new tech startup.
  • The research team assessed the commercial potential of the pharmaceutical product before funding its development.
market appeal

Describes how appealing or attractive a product is to consumers. Used in advertising and marketing contexts.

  • The new ad campaign significantly increased the market appeal of the fitness app.
  • High market appeal is crucial for the success of new consumer goods.

Examples of usage

  • His product had great marketability due to its unique features.
  • The marketability of the new smartphone was evident from the high demand.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Business

  • Understanding marketability is crucial for businesses; it determines how products are developed to meet customer needs.
  • High marketability can lead to successful marketing campaigns, as it reflects strong buyer interest.
  • Products with low marketability may require rebranding or redesign to appeal more to consumers.

Psychology

  • Consumersโ€™ perceptions of a productโ€™s marketability can be influenced by branding and advertising techniques that evoke emotions.
  • Social proof, such as reviews and endorsements, can significantly boost a productโ€™s perceived marketability.

Technology

  • With the rise of e-commerce, assessing marketability has evolved, incorporating data analytics to understand buyer preferences.
  • Digital platforms allow for more personalized marketing strategies that target potential customers based on their behaviors and interests.

Pop Culture

  • Marketability often dictates what becomes a cultural phenomenon, as seen with trending toys, fashion items, and media franchises.
  • Influencer culture leverages marketability by promoting products through social media channels with large followings.

Origin of 'marketability'

Main points about word origin

  • The word comes from 'market,' which originally meant a place for trading goods, and 'ability,' meaning skill or capability.
  • In Middle English, 'market' was borrowed from the Latin 'mercatus,' which means a trade or market place.

The word 'marketability' originated from the word 'market', which has its roots in Latin 'mercatus' meaning 'trade, market'. The suffix '-ability' was added to indicate the quality or state of being suitable for sale or marketing. The concept of marketability has evolved over time with the development of marketing strategies and consumer behavior.

See also: hypermarket, market, marketable, marketer, marketing, marketplace, megamarket, supermarket, telemarketing.

Word Frequency Rank

At rank #25,290, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.