Marketability: meaning, definitions and examples

Used to describe how attractive a product is to the market and its ability to be sold.

• The marketability of the new smartphone was high due to its innovative features and sleek design.
• Poor marketability can lead to low sales and revenue.

Focuses on the ease with which a product can be sold. Often used for products, properties, or goods.

• The saleability of the vintage car was high due to its excellent condition.
• Improving packaging can enhance the saleability of many products.

Refers to the likelihood that a product or service can succeed in the market and become profitable. Often used in business or investment contexts.

• Investors were excited about the commercial potential of the new tech startup.
• The research team assessed the commercial potential of the pharmaceutical product before funding its development.

Describes how appealing or attractive a product is to consumers. Used in advertising and marketing contexts.

• The new ad campaign significantly increased the market appeal of the fitness app.
• High market appeal is crucial for the success of new consumer goods.