Advertising: meaning, definitions and examples
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advertising
[หรฆd.vษ.taษช.zษชล ]
Definitions
marketing
Advertising is the action of calling public attention to something, especially by paid announcements.
Synonyms
marketing, promotion, publicity.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertising |
Public promotion of a product, service, or company through various media like TV, radio, online, and print. It is usually paid for.
|
| promotion |
Activities to increase sales or awareness of a product or service, often including discounts, offers, events, and other incentives.
|
| marketing |
The process of promoting, selling, and distributing a product or service. This encompasses market research, advertising, sales, and distribution strategies.
|
| publicity |
Free media coverage or attention given to a product, service, or company. This can be positive or negative and isn't usually paid for.
|
Examples of usage
- Online advertising has become increasingly popular in recent years.
- Television advertising can reach a wide audience quickly.
- In the world of advertising, creativity is key to success.
business
Advertising can also refer to the business of creating and placing advertisements.
Synonyms
marketing, promotion, publicity.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertising |
Refers to the activity of creating advertisements to promote products or services. It is often paid and aims at a broad audience.
|
| marketing |
Encompasses a broader set of activities than advertising, including market research, product design, pricing strategy, and distribution. Focuses on overall strategy to attract and retain customers.
|
| promotion |
Refers to short-term tactics used to boost sales or awareness, such as discounts, special offers, or events. Often used in combination with advertising and marketing activities.
|
| publicity |
Free or earned media attention and public visibility for a product, service, or company. It can be both positive and negative; positive publicity is desired, while negative publicity can harm a brand.
|
Examples of usage
- She works in advertising for a major corporation.
- The advertising industry is constantly evolving.
- Many companies invest heavily in advertising to increase sales.
media
In the media industry, advertising is a crucial source of revenue for many outlets.
Synonyms
commercial, promotion, publicity.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertising |
Advertising is generally used when referring to the broader field or activity of creating and distributing ads to promote products or services.
|
| commercial |
Typically used to refer to advertisements on television or radio. It can also mean something related to commerce or business.
|
| promotion |
Promotion is often used when talking about efforts to boost the sales or awareness of a product or service, including sales tactics and special offers.
|
| publicity |
Publicity refers to the attention or coverage from the media or public, often without directly paying for it. It can be positive or negative.
|
Examples of usage
- Newspapers rely on advertising to stay in business.
- Online platforms use targeted advertising to generate income.
- Broadcasters have strict regulations regarding advertising content.
Interesting Facts
Historical Origins
- The term 'advertisement' comes from the Latin word 'advertere,' which means to turn one's attention to something.
- In ancient Egypt, advertising appeared on papyrus and walls, promoting not just products but also public events.
- The first known printed advertisement was for a book and dated back to the 15th century, showcasing the early use of print to spread information.
Psychology
- Advertising often uses emotional appeals, tapping into feelings like happiness, fear, or nostalgia to persuade consumers.
- The concept of 'the mere exposure effect' suggests that simply seeing a brand multiple times increases consumer preference for it.
- Subliminal messaging, though controversial, has been used in advertising to influence peopleโs behaviors unknowingly.
Pop Culture
- Iconic advertising slogans like 'Just Do It' by Nike and 'Iโm Lovinโ It' by McDonald's have become part of everyday language.
- Super Bowl commercials are famous for their creativity, often making them as anticipated as the game itself.
- Advertisers often collaborate with celebrities to leverage their influence, making products more appealing to fans.
Science
- Eye-tracking studies reveal that people often focus more on visuals than text in ads, which informs design choices.
- Research shows that color psychology plays a significant role in advertising, with different colors evoking various emotional responses.
- Neuromarketing uses brain science to understand how consumers react to advertisements, shaping future marketing strategies.
Literature
- George Orwell famously critiqued advertising in his novel '1984,' exploring themes of manipulation and control.
- In modern writing, many authors analyze the pervasive nature of advertising in society, illustrating its impact on culture.
- Advertising has become a subject in many literary works, often reflecting society's values, consumerism, and identity.
Translations
Translations of the word "advertising" in other languages:
๐ต๐น publicidade
๐ฎ๐ณ เคตเคฟเคเฅเคเคพเคชเคจ
๐ฉ๐ช Werbung
๐ฎ๐ฉ periklanan
๐บ๐ฆ ัะตะบะปะฐะผะฐ
๐ต๐ฑ reklama
๐ฏ๐ต ๅบๅ (ใใใใ)
๐ซ๐ท publicitรฉ
๐ช๐ธ publicidad
๐น๐ท reklam
๐ฐ๐ท ๊ด๊ณ (๊ด๊ณ )
๐ธ๐ฆ ุฅุนูุงู
๐จ๐ฟ reklama
๐ธ๐ฐ reklama
๐จ๐ณ ๅนฟๅ (guวnggร o)
๐ธ๐ฎ oglaลกevanje
๐ฎ๐ธ auglรฝsingar
๐ฐ๐ฟ ะถะฐัะฝะฐะผะฐ
๐ฌ๐ช แ แแแแแแ
๐ฆ๐ฟ reklam
๐ฒ๐ฝ publicidad