Advertise: meaning, definitions and examples
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advertise
[ˈædvərˌtaɪz ]
Definitions
marketing
To make a product or service known to the public through various forms of media in order to attract potential customers.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Ideal for situations where you want to inform a wide audience about a product or service, usually through paid media like TV, radio, or online ads.
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| promote |
Suitable for scenarios where you aim to boost the awareness or sales of something, often through special events, offers, or endorsements.
|
| publicize |
Typically used for generating public interest or attention, often through press releases, news articles, and public events. It can have a formal tone.
|
| market |
Best used when discussing broader strategies for reaching a target audience and creating a demand for a product or service.
|
Examples of usage
- The company decided to advertise their new product on social media platforms.
- She advertised her services through a local radio station and saw an increase in clients.
job search
To make known one's willingness to work for a company or organization in order to secure a job.
Synonyms
market oneself, promote oneself.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Same as the previous entry, as it's a duplicate.
|
| market oneself |
This phrase is appropriate when someone is trying to present themselves in a favorable way to others, particularly in professional or competitive settings.
|
| promote oneself |
Use this phrase when someone is trying to boost their personal profile or increase their visibility, often in professional contexts. It can sometimes carry a slightly negative connotation if overdone.
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Examples of usage
- He advertised his skills and qualifications on professional networking websites.
- She advertised herself as a reliable and hardworking candidate during the job interview.
marketing
A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
Synonyms
campaign, commercial, promotion.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Same as the previous entry. |
| promotion |
Suitable for discussing activities and methods used to increase awareness or sales of a product, service or event. This word can also refer to an event where items are sold at reduced prices.
|
| commercial |
Best used for a type of advertisement that is broadcast on television, radio, or online videos.
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| campaign |
This is used when referring to a series of actions or efforts to promote or achieve something, not necessarily a product.
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Examples of usage
- The company placed an advertisement in the local newspaper to reach a wider audience.
- She responded to an advertisement for a sales position at a retail store.
Interesting Facts
Etymology
- The word 'advertise' comes from the Latin word 'advertere,' meaning 'to turn towards.'
- It first appeared in English in the late 15th century, originally meaning to make a notice or announcement.
- In the 17th century, its use evolved to include promoting goods and services.
Pop Culture
- Advertisements can be found in various forms like billboards, television, and social media, influencing consumer behavior.
- Famous advertising slogans, like 'Just Do It' from Nike, have become part of everyday language and culture.
- Advertise campaigns often include memorable characters or storytelling to create an emotional connection with audiences.
Technology
- With the rise of the internet, digital advertising has become predominant, utilizing data analytics to target specific audiences.
- Social media platforms allow for interactive advertising, where users can engage directly with brands through likes, shares, and comments.
- Search engines employ algorithms that match user queries with relevant advertisements, enhancing visibility for businesses.
Psychology
- Color psychology plays a significant role in advertisements; for example, red can evoke excitement, while blue can evoke calmness.
- Advertisers often use scarcity and urgency to encourage quick decision-making, creating a fear of missing out (FOMO).
- Emotional appeals in advertising can lead to stronger brand loyalty, as feelings associated with a product influence future purchases.
Literature
- The use of satire in literature often critiques advertising culture, exposing its manipulative aspects.
- Prominent novels, like 'The Naked Lunch' by William S. Burroughs, challenge the representations and ethics of advertising in society.
- Poetic devices are sometimes employed in advertisements, as seen in clever jingles that stick in consumers' minds.
Translations
Translations of the word "advertise" in other languages:
🇵🇹 anunciar
🇮🇳 विज्ञापन करना
🇩🇪 werben
🇮🇩 mengiklankan
🇺🇦 рекламувати
🇵🇱 reklamować
🇯🇵 広告する
🇫🇷 faire de la publicité
🇪🇸 anunciar
🇹🇷 reklam yapmak
🇰🇷 광고하다
🇸🇦 يعلن
🇨🇿 inzerovat
🇸🇰 inzerovať
🇨🇳 广告
🇸🇮 oglaševati
🇮🇸 auglýsa
🇰🇿 жарнамалау
🇬🇪 რეკლამირება
🇦🇿 reklam etmək
🇲🇽 anunciar