Advertise Meaning: Definition, Examples, and Translations
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advertise
[ˈædvərˌtaɪz ]
Definitions
marketing
To make a product or service known to the public through various forms of media in order to attract potential customers.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Ideal for situations where you want to inform a wide audience about a product or service, usually through paid media like TV, radio, or online ads.
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| promote |
Suitable for scenarios where you aim to boost the awareness or sales of something, often through special events, offers, or endorsements.
|
| publicize |
Typically used for generating public interest or attention, often through press releases, news articles, and public events. It can have a formal tone.
|
| market |
Best used when discussing broader strategies for reaching a target audience and creating a demand for a product or service.
|
Examples of usage
- The company decided to advertise their new product on social media platforms.
- She advertised her services through a local radio station and saw an increase in clients.
job search
To make known one's willingness to work for a company or organization in order to secure a job.
Synonyms
market oneself, promote oneself.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Same as the previous entry, as it's a duplicate.
|
| market oneself |
This phrase is appropriate when someone is trying to present themselves in a favorable way to others, particularly in professional or competitive settings.
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| promote oneself |
Use this phrase when someone is trying to boost their personal profile or increase their visibility, often in professional contexts. It can sometimes carry a slightly negative connotation if overdone.
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Examples of usage
- He advertised his skills and qualifications on professional networking websites.
- She advertised herself as a reliable and hardworking candidate during the job interview.
marketing
A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
Synonyms
campaign, commercial, promotion.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advertise |
Same as the previous entry. |
| promotion |
Suitable for discussing activities and methods used to increase awareness or sales of a product, service or event. This word can also refer to an event where items are sold at reduced prices.
|
| commercial |
Best used for a type of advertisement that is broadcast on television, radio, or online videos.
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| campaign |
This is used when referring to a series of actions or efforts to promote or achieve something, not necessarily a product.
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Examples of usage
- The company placed an advertisement in the local newspaper to reach a wider audience.
- She responded to an advertisement for a sales position at a retail store.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Pop Culture
- Advertisements can be found in various forms like billboards, television, and social media, influencing consumer behavior.
- Famous advertising slogans, like 'Just Do It' from Nike, have become part of everyday language and culture.
- Advertise campaigns often include memorable characters or storytelling to create an emotional connection with audiences.
Technology
- With the rise of the internet, digital advertising has become predominant, utilizing data analytics to target specific audiences.
- Social media platforms allow for interactive advertising, where users can engage directly with brands through likes, shares, and comments.
- Search engines employ algorithms that match user queries with relevant advertisements, enhancing visibility for businesses.
Psychology
- Color psychology plays a significant role in advertisements; for example, red can evoke excitement, while blue can evoke calmness.
- Advertisers often use scarcity and urgency to encourage quick decision-making, creating a fear of missing out (FOMO).
- Emotional appeals in advertising can lead to stronger brand loyalty, as feelings associated with a product influence future purchases.
Literature
- The use of satire in literature often critiques advertising culture, exposing its manipulative aspects.
- Prominent novels, like 'The Naked Lunch' by William S. Burroughs, challenge the representations and ethics of advertising in society.
- Poetic devices are sometimes employed in advertisements, as seen in clever jingles that stick in consumers' minds.
Origin of 'advertise'
Main points about word origin
- The word 'advertise' comes from the Latin word 'advertere,' meaning 'to turn towards.'
- It first appeared in English in the late 15th century, originally meaning to make a notice or announcement.
- In the 17th century, its use evolved to include promoting goods and services.
The word 'advertise' originated in the late 15th century from the Middle French word 'advertiss-', stem of 'advertir' meaning 'to take notice of'. It later evolved to the Old French 'advertir' and ultimately to the English word 'advertise'. The concept of advertising has been an integral part of commerce and communication throughout history, evolving with the development of media and technology.
See also: advert, advertising, inadvertent, inadvertently.