Advert Meaning: Definition, Examples, and Translations
๐ฃ
advert
[หรฆdvษหt ]
Definitions
marketing
A notice or announcement in a public medium promoting a product, service, or event.
Synonyms
advertisement, commercial, promotion.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advert |
Informal context, commonly used in British English. It can be found in everyday conversations or casual writing.
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| advertisement |
Formal context, it is more general and suitable for both written and spoken English across different regions. Used in business, marketing, and academic settings.
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| commercial |
Typically associated with television or radio advertising, and has a professional tone. It's often used when talking about ads that are meant for broadcast to a large audience.
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| promotion |
Refers to a broader set of marketing activities aimed at boosting sales or visibility. It can include ads, events, discounts, etc. and is used in commercial and business contexts.
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Examples of usage
- She saw an advert for a new phone on TV.
- The company placed adverts in newspapers to attract customers.
marketing
To present or describe products, services, or events in a public medium in order to promote them.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| advert |
Use when referring to a visual or audio notice designed to attract public attention, typically found in magazines, TV, or online.
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| promote |
Ideal for situations where you want to highlight increasing awareness and sales for a product, service, event, or cause. It can also refer to non-commercial contexts like promoting a healthy lifestyle.
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| market |
Best used when discussing the overall strategy and efforts to promote and sell a product or service, often including research on target audiences.
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| publicize |
Appropriate when aiming to draw public attention to something, often used for events, announcements, or news. Has a slightly more formal or official tone.
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Examples of usage
- The company advertises its products on social media.
- They advertised the upcoming concert on billboards around the city.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Historical Origins
- The word originates from the Latin 'advertฤre', meaning 'to turn toward,' linking to how ads attract attention.
- Early advertisements were simple handbills, where sellers would post notices in public places to inform potential buyers.
Psychology
- Advertisements often use emotional appeals to create connections with viewers, influencing their purchasing decisions.
- Studies show that ads with humor are more memorable, making people more likely to remember the product being advertised.
Pop Culture
- Famous slogans, like Nike's 'Just Do It,' often transcend advertising to become part of popular culture and common language.
- Advertising campaigns have led to the rise of iconic characters, such as the Michelin Man, who represent whole brands.
Technology
- The rise of the internet has transformed advertising, leading to targeted ads tailored to individual user behavior and preferences.
- Social media platforms have become key advertising spaces, allowing brands to reach wider audiences through posts, stories, and influencers.
Origin of 'advert'
Main points about word origin
- The term 'advert' is a shorthand for 'advertisement,' a blend of 'ad' and the root 'vert' which connects to turning attention.
- The first recorded use of the word dates back to the early 19th century, illustrating the growth of commerce and consumerism.
The word 'advert' originated in the mid-19th century as a shortening of the word 'advertisement'. It quickly became popular in British English and is commonly used in marketing and media contexts to this day. Advertisements have been an essential part of promoting products and services throughout history, evolving from simple notices in newspapers to elaborate multimedia campaigns in the digital age.
See also: advertise, advertising, inadvertent, inadvertently.