Advert: meaning, definitions and examples

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advert

 

[หˆรฆdvษœหt ]

Definitions

Context #1 | Noun

marketing

A notice or announcement in a public medium promoting a product, service, or event.

Synonyms

advertisement, commercial, promotion.

Which Synonym Should You Choose?

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Word Description / Examples
advert

Informal context, commonly used in British English. It can be found in everyday conversations or casual writing.

  • I saw an advert for a new phone on TV.
  • Thereโ€™s a job advert in the newspaper.
advertisement

Formal context, it is more general and suitable for both written and spoken English across different regions. Used in business, marketing, and academic settings.

  • The company placed an advertisement in the national newspapers.
  • I noticed an advertisement for the upcoming concert in the magazine.
commercial

Typically associated with television or radio advertising, and has a professional tone. It's often used when talking about ads that are meant for broadcast to a large audience.

  • The commercial break lasted for five minutes.
  • He starred in a commercial for a new car model.
promotion

Refers to a broader set of marketing activities aimed at boosting sales or visibility. It can include ads, events, discounts, etc. and is used in commercial and business contexts.

  • They launched a promotion for the new product line.
  • The holiday promotion attracted many new customers.

Examples of usage

  • She saw an advert for a new phone on TV.
  • The company placed adverts in newspapers to attract customers.
Context #2 | Verb

marketing

To present or describe products, services, or events in a public medium in order to promote them.

Synonyms

market, promote, publicize.

Which Synonym Should You Choose?

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Word Description / Examples
advert

Use when referring to a visual or audio notice designed to attract public attention, typically found in magazines, TV, or online.

  • I saw an advert for a new smartphone yesterday.
  • The company spent a lot on TV adverts for their latest product.
promote

Ideal for situations where you want to highlight increasing awareness and sales for a product, service, event, or cause. It can also refer to non-commercial contexts like promoting a healthy lifestyle.

  • The singer is visiting several cities to promote her new album.
  • We need to promote the benefits of recycling in our community.
market

Best used when discussing the overall strategy and efforts to promote and sell a product or service, often including research on target audiences.

  • They spent months developing a strategy to market their new line of eco-friendly products.
  • He specializes in marketing strategies for small businesses.
publicize

Appropriate when aiming to draw public attention to something, often used for events, announcements, or news. Has a slightly more formal or official tone.

  • The charity will publicize the event on their website and in local newspapers.
  • The government needs to better publicize the new health regulations.

Examples of usage

  • The company advertises its products on social media.
  • They advertised the upcoming concert on billboards around the city.

Interesting Facts

Historical Origins

  • The word originates from the Latin 'advertฤ•re', meaning 'to turn toward,' linking to how ads attract attention.
  • Early advertisements were simple handbills, where sellers would post notices in public places to inform potential buyers.

Etymology

  • The term 'advert' is a shorthand for 'advertisement,' a blend of 'ad' and the root 'vert' which connects to turning attention.
  • The first recorded use of the word dates back to the early 19th century, illustrating the growth of commerce and consumerism.

Psychology

  • Advertisements often use emotional appeals to create connections with viewers, influencing their purchasing decisions.
  • Studies show that ads with humor are more memorable, making people more likely to remember the product being advertised.

Pop Culture

  • Famous slogans, like Nike's 'Just Do It,' often transcend advertising to become part of popular culture and common language.
  • Advertising campaigns have led to the rise of iconic characters, such as the Michelin Man, who represent whole brands.

Technology

  • The rise of the internet has transformed advertising, leading to targeted ads tailored to individual user behavior and preferences.
  • Social media platforms have become key advertising spaces, allowing brands to reach wider audiences through posts, stories, and influencers.

Translations

Translations of the word "advert" in other languages:

๐Ÿ‡ต๐Ÿ‡น anรบncio

๐Ÿ‡ฎ๐Ÿ‡ณ เคตเคฟเคœเฅเคžเคพเคชเคจ

๐Ÿ‡ฉ๐Ÿ‡ช Anzeige

๐Ÿ‡ฎ๐Ÿ‡ฉ iklan

๐Ÿ‡บ๐Ÿ‡ฆ ั€ะตะบะปะฐะผะฐ

๐Ÿ‡ต๐Ÿ‡ฑ reklama

๐Ÿ‡ฏ๐Ÿ‡ต ๅบƒๅ‘Š (ใ“ใ†ใ“ใ)

๐Ÿ‡ซ๐Ÿ‡ท publicitรฉ

๐Ÿ‡ช๐Ÿ‡ธ anuncio

๐Ÿ‡น๐Ÿ‡ท reklam

๐Ÿ‡ฐ๐Ÿ‡ท ๊ด‘๊ณ 

๐Ÿ‡ธ๐Ÿ‡ฆ ุฅุนู„ุงู†

๐Ÿ‡จ๐Ÿ‡ฟ reklama

๐Ÿ‡ธ๐Ÿ‡ฐ reklama

๐Ÿ‡จ๐Ÿ‡ณ ๅนฟๅ‘Š (guวŽnggร o)

๐Ÿ‡ธ๐Ÿ‡ฎ oglas

๐Ÿ‡ฎ๐Ÿ‡ธ auglรฝsing

๐Ÿ‡ฐ๐Ÿ‡ฟ ะถะฐั€ะฝะฐะผะฐ

๐Ÿ‡ฌ๐Ÿ‡ช แƒ แƒ”แƒ™แƒšแƒแƒ›แƒ

๐Ÿ‡ฆ๐Ÿ‡ฟ reklam

๐Ÿ‡ฒ๐Ÿ‡ฝ anuncio

Word Frequency Rank

Positioned at #20,678, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.