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Campaign Meaning: Definition, Examples, and Translations

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campaign

[kæmˈpeɪn ]

Definitions

Context #1 | Noun

marketing

An organized effort to promote a specific product or service through a series of coordinated activities.

Synonyms

advertising, marketing, promotion.

Which Synonym Should You Choose?

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Word Description / Examples
campaign

Use when discussing a coordinated set of actions aimed at achieving a specific goal, often in the context of elections, social movements, or large-scale projects.

  • The environmental campaign successfully raised awareness about climate change
  • During the election campaign, the candidate visited multiple cities
promotion

Specific efforts to publicize or raise awareness about a product, service, or event, often through special offers or discounts. It can also refer to someone's advancement in rank or position.

  • The store is running a promotion on all summer clothing items
  • Her hard work earned her a promotion to team leader
advertising

Refers to the activity of creating and distributing announcements or notices to inform and motivate an audience about a product, service, or cause, typically for commercial purposes.

  • The company increased its advertising budget to attract more customers
  • Effective advertising can significantly boost product sales
marketing

Broad term encompassing all activities related to promoting and selling products or services, including market research, advertising, and sales strategies.

  • Digital marketing has become crucial in the modern business world
  • Our marketing team is working on a new strategy to engage younger audiences

Examples of usage

  • The company launched a successful marketing campaign for their new product.
  • The political campaign included television ads, rallies, and social media outreach.
Context #2 | Noun

politics

A series of planned activities intended to achieve a particular social or political goal.

Synonyms

drive, effort, movement.

Which Synonym Should You Choose?

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Word Description / Examples
campaign

Suitable for organized actions to achieve a specific goal, often used in political, marketing, or social contexts.

  • The company launched a new advertising campaign to boost sales.
  • She worked on a campaign to raise awareness about climate change.

Examples of usage

  • The candidate's campaign focused on healthcare reform and education funding.
  • The environmental campaign raised awareness about climate change.
Context #3 | Verb

marketing

To promote or advertise a product or service through a coordinated series of activities.

Synonyms

advertise, market, promote.

Which Synonym Should You Choose?

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Word Description / Examples
campaign

Use when referring to an organized series of actions aimed at achieving a specific goal, such as political campaigns or marketing campaigns.

  • The politician launched a new campaign to win the local elections.
  • They started a social media campaign to raise awareness about climate change.
promote

Use when discussing actions taken to support or actively encourage a product, cause, or idea, often through publicizing or organizing events.

  • The artist went on tour to promote their new album.
  • They held various events to promote healthy eating habits.
advertise

Use when talking about making a product or service known to the public, typically through paid announcements or broadcasts.

  • They decided to advertise their new product on television.
  • The company spent a large budget to advertise their brand across different platforms.
market

Use when describing the actions involved in promoting and selling products or services, often including research, advertising, and distribution.

  • Our team is trying to market this new line of eco-friendly products.
  • They need a good strategy to market their services effectively.

Examples of usage

  • The company decided to campaign their new line of products through social media influencers.
  • The organization campaigned their charity event to raise funds for a local cause.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

History

  • The Napoleonic Wars saw some of the first organized military campaigns that were coordinated across extensive territories.
  • In the United States, the term gained popularity during the presidential elections in the early 20th century, as candidates began to run organized campaigns.

Politics

  • Political campaigns usually involve rallies, advertisements, and debates to persuade voters during elections.
  • The way campaigns are run has changed significantly with the introduction of social media platforms, allowing for broader outreach.

Marketing

  • In business, a campaign can refer to promotional efforts, including advertisements and marketing strategies aimed at increasing sales or brand awareness.
  • Successful marketing campaigns often use storytelling and emotional appeal to connect with audiences.

Social Movements

  • Campaigns for social change, like civil rights or environmental protection, mobilize communities to advocate for change and raise awareness.
  • The #MeToo movement is an example of a campaign that uses social media to highlight and combat sexual harassment.

Origin of 'campaign'

Main points about word origin

  • The word comes from the Latin 'campania', which means 'open country' or 'level land', referring to military operations in open areas.
  • It was adopted in the late 18th century to describe military expeditions, but evolved to include political efforts.

The word 'campaign' originated from the French word 'campagne', meaning 'open country'. It was first used in a military context to refer to a series of military operations in a specific area. Over time, the term evolved to also encompass organized efforts in various fields such as marketing, politics, and social causes.

See also: campaigner, campaigning, campaigns.

Word Frequency Rank

At position #2,010, this word belongs to solid intermediate vocabulary. It's frequently used in both casual and formal contexts and is worth learning for better fluency.