Campaigns: meaning, definitions and examples

Used to describe organized activities with a specific goal, often related to political, social, or marketing efforts.

• The presidential campaigns are heating up as the election approaches.
• Non-profit organizations often launch awareness campaigns to educate the public on important issues.

Commonly relates to the act of advertising or publicizing a product, event, or initiative. It is often used in marketing and sales contexts.

• The store's summer promotion includes discounts on all items.
• The author's new book promotion tour includes stops in five cities.

Typically refers to a coordinated effort to achieve a particular goal, often involving motivation and determination. It can have both a literal sense (like a charity drive) and a figurative sense (personal drive).

• The company launched a new marketing drive to increase sales.
• His personal drive to succeed is truly inspiring.

Used to describe the use of physical or mental energy to achieve something. It's a more general term and can be applied to a wide range of activities.

• Her effort to improve the team's performance was well appreciated.
• It takes a lot of effort to write a novel.

Refers to the ability to assess and initiate things independently, or a new plan or process to achieve a particular aim. It often conveys a sense of innovation and proactive action.

• The government has launched a new initiative to reduce carbon emissions.
• Taking the initiative in solving problems shows leadership qualities.

A planned activity involving many people, especially in a military, medical, or business context.

• The military operation was a success, achieving its objectives.
• The surgery was a routine operation with minimal risks.

A specific task or duty assigned to a person or group, often related to reaching a particular objective.

• NASA's mission to Mars is scheduled for next year.
• The charity's mission is to help the underprivileged.

A coordinated military action or attack aimed at taking the initiative. It can also mean something that causes offense, showing its negative undertone.

• The troops are preparing for an offensive to reclaim the territory.
• His offensive remarks upset everyone at the meeting.

A violent attack, often used in a military or legal context. Generally has a negative connotation.

• The army launched an assault on the enemy base.
• He was charged with assault after the bar fight.

Used when referring to organized efforts to achieve a specific goal, usually over a specific time period.

• The charity launched several campaigns to raise funds for cancer research.
• Political campaigns are becoming increasingly digital.

Used when suggesting efforts to increase visibility or sales of a product, service, or event, can also be used in non-commercial contexts such as promoting ideas or causes.

• They are working hard to promote the importance of mental health awareness.
• We need influencers to help promote our new skincare line.

Applicable when sharing information about products, services, or events to attract public attention, typically used in a commercial sense.

• They decided to advertise their new product on social media.
• We need to advertise the job opening immediately to attract top candidates.

Used to describe the broad strategy of promoting and selling products or services, often involving research and analysis.

• The company needs to better understand how to market their product to young adults.
• They hired a consultant to help market their new line of eco-friendly clothing.

Used when making something widely known to the public, often implying an official or formal announcement.

• The organization plans to publicize the results of the study next month.
• They publicized the grand opening of their new store with a press release.