Campaigns Meaning: Definition, Examples, and Translations

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campaigns

[ˈkæmˌpeɪnz ]

Definitions

^{Context #1 | Noun}

advertising

A series of organized activities or events intended to achieve a particular result, typically in the field of advertising or politics.

Synonyms

drive, effort, initiative, promotion.

Which Synonym Should You Choose?

Word	Description / Examples
campaigns	Used to describe organized activities with a specific goal, often related to political, social, or marketing efforts. The presidential campaigns are heating up as the election approaches. Non-profit organizations often launch awareness campaigns to educate the public on important issues.
promotion	Commonly relates to the act of advertising or publicizing a product, event, or initiative. It is often used in marketing and sales contexts. The store's summer promotion includes discounts on all items. The author's new book promotion tour includes stops in five cities.
drive	Typically refers to a coordinated effort to achieve a particular goal, often involving motivation and determination. It can have both a literal sense (like a charity drive) and a figurative sense (personal drive). The company launched a new marketing drive to increase sales. His personal drive to succeed is truly inspiring.
effort	Used to describe the use of physical or mental energy to achieve something. It's a more general term and can be applied to a wide range of activities. Her effort to improve the team's performance was well appreciated. It takes a lot of effort to write a novel.
initiative	Refers to the ability to assess and initiate things independently, or a new plan or process to achieve a particular aim. It often conveys a sense of innovation and proactive action. The government has launched a new initiative to reduce carbon emissions. Taking the initiative in solving problems shows leadership qualities.

Examples of usage

Successful marketing campaigns can significantly increase brand awareness.
The presidential candidate launched a series of campaigns to reach out to different demographics.
The company's social media campaign led to a surge in online engagement.

^{Context #2 | Noun}

military

A series of military operations intended to achieve a specific objective in a particular area.

Synonyms

assault, mission, offensive, operation.

Which Synonym Should You Choose?

Word	Description / Examples
operation	A planned activity involving many people, especially in a military, medical, or business context. The military operation was a success, achieving its objectives. The surgery was a routine operation with minimal risks.
mission	A specific task or duty assigned to a person or group, often related to reaching a particular objective. NASA's mission to Mars is scheduled for next year. The charity's mission is to help the underprivileged.
offensive	A coordinated military action or attack aimed at taking the initiative. It can also mean something that causes offense, showing its negative undertone. The troops are preparing for an offensive to reclaim the territory. His offensive remarks upset everyone at the meeting.
assault	A violent attack, often used in a military or legal context. Generally has a negative connotation. The army launched an assault on the enemy base. He was charged with assault after the bar fight.

Examples of usage

The army planned a campaign to liberate the occupied territory.
The general devised a strategic campaign to weaken the enemy's defenses.
The navy conducted a successful campaign to secure the coastal region.

^{Context #3 | Verb}

marketing

To promote or advertise a product or service through a coordinated series of activities.

Synonyms

advertise, market, promote, publicize.

Which Synonym Should You Choose?

Word	Description / Examples
campaigns	Used when referring to organized efforts to achieve a specific goal, usually over a specific time period. The charity launched several campaigns to raise funds for cancer research. Political campaigns are becoming increasingly digital.
promote	Used when suggesting efforts to increase visibility or sales of a product, service, or event, can also be used in non-commercial contexts such as promoting ideas or causes. They are working hard to promote the importance of mental health awareness. We need influencers to help promote our new skincare line.
advertise	Applicable when sharing information about products, services, or events to attract public attention, typically used in a commercial sense. They decided to advertise their new product on social media. We need to advertise the job opening immediately to attract top candidates.
market	Used to describe the broad strategy of promoting and selling products or services, often involving research and analysis. The company needs to better understand how to market their product to young adults. They hired a consultant to help market their new line of eco-friendly clothing.
publicize	Used when making something widely known to the public, often implying an official or formal announcement. The organization plans to publicize the results of the study next month. They publicized the grand opening of their new store with a press release.

Examples of usage

The company decided to campaign their new product through social media influencers.
The organization campaigned their charity event through radio ads.
The politician campaigned her policies through door-to-door canvassing.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Historical Origins

The term comes from the late Latin 'campania', meaning 'field', reflecting military campaigns that took place in open areas.
In the 18th century, political campaigns began to develop as a way for candidates to promote themselves in elections.
The concept of mass campaigns, particularly in marketing, greatly accelerated in the 20th century with the advent of radio and television.

Political Science

Political campaigns often involve rallies, speeches, and advertisements aimed at influencing voters before elections.
Strategic planning during campaigns involves understanding demographics to target specific groups effectively, a practice that has evolved with technology.
Modern political campaigns utilize social media for outreach, significantly changing how candidates interact with voters.

Marketing

Successful marketing campaigns often use storytelling to connect with audiences emotionally, making the message more relatable.
The concept of branding in campaigns emerged to create a recognizable image, establishing consistency in how a product or service is perceived.
Digital marketing campaigns analyze data extensively, allowing for real-time adjustments to strategies based on audience behavior.

Psychology

Psychological theories suggest campaigns that evoke emotions are generally more effective in influencing behaviors and attitudes.
The repetition of messages in campaigns can leverage the 'mere exposure effect', where familiarity increases likeability.
Campaigns often use social proof, showcasing testimonials and endorsements, which impacts people's decision-making.

Cultural Impact

Social movements like civil rights or climate action have historically used campaigns as a means to mobilize public support and drive change.
Public health campaigns, like anti-smoking initiatives, have played a significant role in changing societal perceptions and behaviors around health.
The use of humor in campaigns can be a powerful tool, making the message more engaging and shareable across different mediums.

Origin of 'campaigns'

The word 'campaign' originated from the French word 'campagne', which referred to an open country suitable for military operations. Over time, the term evolved to encompass organized activities in various fields such as advertising, politics, and military operations. The concept of campaigns has become integral to achieving specific objectives through strategic planning and coordinated efforts.

See also: campaign, campaigner, campaigning.

Word Frequency Rank

At #6,021 in frequency, this word belongs to advanced vocabulary. It's less common than core vocabulary but important for sophisticated expression.

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