Publicity: meaning, definitions and examples

Publicity is used when discussing public awareness or visibility of a person, product, or organization usually achieved through media coverage. It can be both positive and negative.

• The movie received a lot of publicity due to the controversial topics it covered
• Negative publicity harmed the company's reputation

Use this word when referring to activities aimed at raising awareness, creating interest, or encouraging sales of a product or service. It usually involves marketing strategies and campaigns.

• The promotion of the new product included a discount for the first 100 customers
• They ran a successful promotion during the holiday season

Exposure is suitable for describing the amount of attention or visibility something receives. It can refer to both beneficial or potentially harmful situations depending on the context.

• The artist gained exposure through social media
• Too much exposure to the sun can be harmful

This word is appropriate when referring to a paid announcement promoting a product, service, or event, typically seen in various forms of media like TV, print, or online.

• The new advertisement for the smartphone was very effective in attracting customers
• She designs advertisements for a living

Use when referring to the general attention or public notice someone or something receives, often in the context of marketing or promotions.

• The new product received a lot of publicity due to the marketing campaign
• The actress avoided the publicity after retiring from the film industry

Use when talking about the strategic communication efforts aimed at building and maintaining a positive image for an organization or individual.

• The company hired a public relations firm to improve its image
• Effective public relations are crucial for managing a crisis

Use when referring to how much and how a topic or event is reported by television, newspapers, and other news outlets.

• The charity event received significant media coverage
• The scandal’s media coverage lasted for several weeks

Use when mentioning excitement or interest created around something, typically through informal means like word of mouth or social media.

• There was a lot of buzz about the upcoming movie
• The new gadget created significant buzz among tech enthusiasts

Repeated word. See above.

Describes a public disagreement or debate that provokes strong reactions from people. It may not always be negative but often involves conflicting opinions.

• The new law caused a lot of controversy among citizens
• The artist's latest work has sparked controversy in the art community

Used when referring to an event or action that causes public outrage or shock, often involving accusations of impropriety or moral wrongdoing. Strongly negative connotation.

• The financial scandal led to the CEO's resignation
• The celebrity was at the center of a massive scandal

Refers to negative attention or unfavorable coverage from the media. Negative connotation, often related to criticism or damaging information.

• The company's new policy received a lot of bad press
• The politician struggled with the bad press after the scandal broke