Exposure: meaning, definitions and examples

Typically used to describe the state of being in contact with something, usually harmful or dangerous, like extreme weather conditions, diseases, or radiation.

• Prolonged exposure to the sun can cause skin damage.
• His job involves constant exposure to hazardous chemicals.

Indicates a state of being open to harm or attack, often emphasizing weakness or lack of protection. It can be emotional or physical and may have a negative connotation.

• The vulnerability of the coastal towns to flooding is a significant concern.
• She showed her vulnerability by sharing her fears with her friends.

Refers to the likelihood of being affected by a particular condition or situation, often in a manner that suggests a predisposition or inherent weakness.

• Genetic factors can influence a person's susceptibility to certain diseases.
• His susceptibility to peer pressure made him vulnerable to bad influences.

Used when talking about the possibility of something bad happening, often in a probabilistic sense. It is common in finance, health, and everyday situations involving potential danger.

• Investing in stocks carries a certain level of risk.
• Smoking increases the risk of developing lung cancer.

This word is often used when referring to the act of being exposed to something, such as risks, ideas, or environments. It can also mean the amount of public awareness or visibility someone or something receives.

• She gained a lot of exposure after her interview on the national news.
• Prolonged exposure to the sun can cause skin damage.

Publicity refers specifically to the public visibility or awareness created about a person, product, or event. It often involves a deliberate effort to attract public interest or attention, such as through advertising or promotional activities. It can have a neutral or positive connotation but sometimes negative if it's seen as excessive or unwanted.

• The movie gained a lot of publicity before its release.
• The scandal brought negative publicity to the company.

Attention is the focus or interest that someone gives to a person, event, or thing. This word is more associated with the act of paying heed or being mentally engaged with something specifically.

• The new policy has attracted a lot of public attention.
• He finally got the attention of the waiter.

Coverage usually refers to the extent to which something is reported or covered by the media. It can also mean the range or scope of something, such as insurance or services.

• The event received extensive media coverage.
• Make sure your health insurance coverage includes routine exams.