Branding: meaning, definitions and examples

General process of creating, developing, and promoting a brand, often used in marketing and advertising industries.

• Effective branding can help a company stand out from the competition.
• Our branding efforts focus on building customer trust and loyalty.

Specific elements that represent a brand, like logos, colors, fonts, and overall image. Used when discussing the visual and conceptual components that create the perception of a brand.

• The company's brand identity includes a distinctive logo and color scheme.
• Strong brand identity helps consumers recognize your products immediately.

The plan or approach for promoting and establishing a brand, involving long-term goals and tactics. Often used in business and marketing discussions.

• Our branding strategy focuses on reaching young, tech-savvy consumers.
• Part of our branding strategy involves leveraging social media influencers.

Used when referring to the process or strategy of creating a unique name, image, or reputation for a product or company, often to influence public perception.

• The company's branding efforts helped increase their market share.
• Successful branding involves consistent messaging and design.

Typically used to describe a piece of paper, plastic, or other material that provides information about a product. Can also be used metaphorically to describe a category or stereotype.

• Check the label for the list of ingredients.
• He didn't want to be labeled as just another politician.

Often used to refer to a symbol or logo that represents a product or company. It can also be associated with achievements, evaluations, or distinctions.

• The company’s mark is recognized worldwide.
• She made her mark in the industry with innovative designs.