Rebranding: meaning, definitions and examples
๐
rebranding
[ riหหbrรฆndษชล ]
business
Rebranding is the process of changing the corporate image of an organization. It involves changing the name, logo, design, or other elements to create a new identity. Rebranding is often done to reposition a company in the market, attract new customers, or reflect a change in business strategy.
Synonyms
reimagining, renovating, restructuring.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| rebranding |
Changing the visual identity, name, or overall perception of a brand, typically used in marketing and advertising contexts.
|
| restructuring |
Organizing something in a new way, often used in business or organizational contexts to improve efficiency or address financial issues, can have a negative connotation when related to layoffs.
|
| reimagining |
Thinking about and creating something in a new or different way, often used in creative fields like art, movies, and design.
|
| renovating |
Updating or improving physical spaces or structures, often used in the context of buildings, homes, or rooms.
|
Examples of usage
- Following a decline in sales, the company underwent a rebranding to appeal to a younger demographic.
- The successful rebranding campaign helped the company increase its market share.
Translations
Translations of the word "rebranding" in other languages:
๐ต๐น rebranding
๐ฎ๐ณ เคฐเฅเคฌเฅเคฐเคพเคเคกเคฟเคเค
๐ฉ๐ช Rebranding
๐ฎ๐ฉ rebranding
๐บ๐ฆ ัะตะฑัะตะฝะดะธะฝะณ
๐ต๐ฑ rebranding
๐ฏ๐ต ใชใใฉใณใใฃใณใฐ
๐ซ๐ท rebranding
๐ช๐ธ rebranding
๐น๐ท rebranding
๐ฐ๐ท ๋ฆฌ๋ธ๋๋ฉ
๐ธ๐ฆ ุฅุนุงุฏุฉ ุชุณู ูุฉ
๐จ๐ฟ rebranding
๐ธ๐ฐ rebranding
๐จ๐ณ ๅ็้ๅก
๐ธ๐ฎ rebranding
๐ฎ๐ธ endurnรฝja vรถrumerki
๐ฐ๐ฟ ัะตะฑัะตะฝะดะธะฝะณ
๐ฌ๐ช แ แแแ แแแแแแแ
๐ฆ๐ฟ rebrending
๐ฒ๐ฝ rebranding
Etymology
The term 'rebranding' originated in the marketing and advertising industry in the late 20th century. It gained popularity as companies recognized the need to adapt to changing consumer trends and competitive landscapes. Rebranding has since become a common strategy for organizations looking to stay relevant and differentiate themselves in the market.