Rebranding Meaning: Definition, Examples, and Translations
๐
rebranding
[riหหbrรฆndษชล ]
Definition
business
Rebranding is the process of changing the corporate image of an organization. It involves changing the name, logo, design, or other elements to create a new identity. Rebranding is often done to reposition a company in the market, attract new customers, or reflect a change in business strategy.
Synonyms
reimagining, renovating, restructuring.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| rebranding |
Changing the visual identity, name, or overall perception of a brand, typically used in marketing and advertising contexts.
|
| restructuring |
Organizing something in a new way, often used in business or organizational contexts to improve efficiency or address financial issues, can have a negative connotation when related to layoffs.
|
| reimagining |
Thinking about and creating something in a new or different way, often used in creative fields like art, movies, and design.
|
| renovating |
Updating or improving physical spaces or structures, often used in the context of buildings, homes, or rooms.
|
Examples of usage
- Following a decline in sales, the company underwent a rebranding to appeal to a younger demographic.
- The successful rebranding campaign helped the company increase its market share.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Business Strategy
- Companies often rebrand to modernize their image, reflect changes in their mission, or respond to market competition.
- Successful rebranding can lead to increased sales and customer loyalty, as seen in iconic cases like Apple and Old Spice.
Pop Culture
- In the late 1990s, several famous fast-food chains rebranded to shed negative images and attract healthier image-conscious consumers.
- The transformation of the Coca-Cola Companyโs 'New Coke' in 1985 serves as a cautionary tale, showcasing the risks involved with significant rebranding efforts.
Psychology
- Rebranding leverages psychological principles, emphasizing how people perceive and connect with visual cues and brand narratives.
- Studies show that well-executed rebranding can alter consumer perceptions, making them more favorable towards the brand.
Literature
- The concept of rebranding is explored in various business literature as a tool for transformation, showcasing case studies of successful and failed attempts.
- Authors emphasize the importance of understanding consumer behavior in rebranding strategies, as articulated in books like 'Building a StoryBrand' by Donald Miller.
Origin of 'rebranding'
Main points about word origin
- The term combines 're-' meaning 'again' and 'branding' which comes from the Old Norse word 'brandr' meaning 'to burn', reflecting the practice of marking livestock.
- Initially, branding referred to putting a mark on products to identify ownership, which has evolved into modern marketing practices.
The term 'rebranding' originated in the marketing and advertising industry in the late 20th century. It gained popularity as companies recognized the need to adapt to changing consumer trends and competitive landscapes. Rebranding has since become a common strategy for organizations looking to stay relevant and differentiate themselves in the market.