Rebrand: meaning, definitions and examples

Rebrand is used when a company changes its logo, name, and overall image to make it more appealing to customers.

• The company decided to rebrand to attract a younger audience
• After years of the same logo, a major rebrand was necessary

Restructure refers to changing the internal organization or processes of a company, often to improve efficiency or adapt to new conditions.

• Due to financial difficulties, the corporation had to restructure its departments
• They announced plans to restructure the company to cut costs

Revamp is applied when a comprehensive update or renovation of something is needed to improve its appearance or functionality.

• The outdated website needed a complete revamp
• They decided to revamp the office space to boost employee morale

Reposition means altering the market position of a product or brand to reach a different or broader audience.

• The aging beverage brand needed to reposition itself to appeal to millennials
• They considered multiple strategies to reposition their flagship product