Finesentence mobile logo
Sign in Login / Register

Rebrand Meaning: Definition, Examples, and Translations

๐Ÿ”„
Add to dictionary

rebrand

[riหหˆbrรฆnd ]

Definition

Context #1 | Verb

business marketing

To change the image or branding of a company or product, often to attract a new audience or to modernize the existing brand.

Synonyms

reposition, restructure, revamp.

Which Synonym Should You Choose?

arrow down
Word Description / Examples
rebrand

Rebrand is used when a company changes its logo, name, and overall image to make it more appealing to customers.

  • The company decided to rebrand to attract a younger audience
  • After years of the same logo, a major rebrand was necessary
restructure

Restructure refers to changing the internal organization or processes of a company, often to improve efficiency or adapt to new conditions.

  • Due to financial difficulties, the corporation had to restructure its departments
  • They announced plans to restructure the company to cut costs
revamp

Revamp is applied when a comprehensive update or renovation of something is needed to improve its appearance or functionality.

  • The outdated website needed a complete revamp
  • They decided to revamp the office space to boost employee morale
reposition

Reposition means altering the market position of a product or brand to reach a different or broader audience.

  • The aging beverage brand needed to reposition itself to appeal to millennials
  • They considered multiple strategies to reposition their flagship product

Examples of usage

  • Many companies rebrand themselves after facing negative publicity.
  • The company decided to rebrand their logo to appeal to a younger demographic.

Translations

To see the translation, please select a language from the options available.

Origin of 'rebrand'

The term 'rebrand' originated in the field of business and marketing, where companies often need to adapt to changing market trends and consumer preferences. The concept of rebranding gained popularity in the late 20th century as companies sought to differentiate themselves in competitive markets. By rebranding, companies can revitalize their image, attract new customers, and stay relevant in an ever-evolving business landscape.

See also: brand, branding, brandish, rebranding.