Brand: meaning, definitions and examples

This term can also be used in a negative context to refer to someone's reputation, often when damaged or negatively perceived.

• The scandal branded him as a dishonest politician
• He can't shake off the brand of being unreliable

This term is used for legally protected brand elements like names, symbols, or designs that distinguish a company's goods or services.

• The 'Just Do It' slogan is a trademark of Nike
• You can't use that name; it’s a registered trademark

This word is used to refer to a graphic mark or emblem used by companies to promote public recognition.

• The Nike logo is recognizable worldwide
• Starbucks changed its logo several times over the years

This term is used to refer to the printed information on a product, usually giving details about its contents or how to use it.

• Read the label on the jar to see the ingredients
• The dress has a designer label sewn inside

This word is used when talking about the identity of a product, company, or service. It's the image and reputation that make it distinct.

• Apple is a well-known brand for its innovative technology.
• We need to strengthen our brand to attract more customers.

This word is used when discussing the act of promoting and selling products or services, including strategies and techniques.

• We need to market our product more effectively to reach new customers.
• The company is looking for innovative ways to market their services.

This word is used when talking about supporting or actively encouraging a particular product, cause, or idea to increase its popularity or sales.

• They hired a celebrity to promote their new fashion line.
• The main goal of the campaign is to promote healthy living.

This word is used for telling people about a product or service through various media channels to encourage them to buy it.

• We decided to advertise our new product on social media.
• They spent a lot of money to advertise during the Super Bowl.