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Brand Meaning: Definition, Examples, and Translations

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brand

[brænd ]

Definitions

Context #1 | Noun

business

A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. It is the overall experience a customer has with a company or product.

Synonyms

label, logo, trademark.

Which Synonym Should You Choose?

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Word Description / Examples
brand

This term can also be used in a negative context to refer to someone's reputation, often when damaged or negatively perceived.

  • The scandal branded him as a dishonest politician
  • He can't shake off the brand of being unreliable
trademark

This term is used for legally protected brand elements like names, symbols, or designs that distinguish a company's goods or services.

  • The 'Just Do It' slogan is a trademark of Nike
  • You can't use that name; it’s a registered trademark
logo

This word is used to refer to a graphic mark or emblem used by companies to promote public recognition.

  • The Nike logo is recognizable worldwide
  • Starbucks changed its logo several times over the years
label

This term is used to refer to the printed information on a product, usually giving details about its contents or how to use it.

  • Read the label on the jar to see the ingredients
  • The dress has a designer label sewn inside

Examples of usage

  • The Coca-Cola brand is known worldwide.
  • Building a strong brand can lead to customer loyalty and increased sales.
Context #2 | Verb

marketing

To brand means to create a unique image and message for a product or service in the minds of consumers. It involves establishing a significant and differentiated presence in the market.

Synonyms

advertise, market, promote.

Which Synonym Should You Choose?

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Word Description / Examples
brand

This word is used when talking about the identity of a product, company, or service. It's the image and reputation that make it distinct.

  • Apple is a well-known brand for its innovative technology.
  • We need to strengthen our brand to attract more customers.
market

This word is used when discussing the act of promoting and selling products or services, including strategies and techniques.

  • We need to market our product more effectively to reach new customers.
  • The company is looking for innovative ways to market their services.
promote

This word is used when talking about supporting or actively encouraging a particular product, cause, or idea to increase its popularity or sales.

  • They hired a celebrity to promote their new fashion line.
  • The main goal of the campaign is to promote healthy living.
advertise

This word is used for telling people about a product or service through various media channels to encourage them to buy it.

  • We decided to advertise our new product on social media.
  • They spent a lot of money to advertise during the Super Bowl.

Examples of usage

  • The company branded their new product as eco-friendly.
  • Successful branding can help a business stand out in a crowded market.

Translations

To see the translation, please select a language from the options available.

Origin of 'brand'

The word 'brand' originated from the Old Norse word 'brandr' which means 'to burn'. In the Middle Ages, it was used to refer to a mark made by burning, especially on livestock, to indicate ownership. Over time, the term evolved to signify a unique identity or mark associated with a product or service.

See also: branding, brandish, rebrand, rebranding.

Word Frequency Rank

With rank #4,332, this word represents useful upper-intermediate vocabulary. Understanding and using it will help you express more complex ideas effectively.