Logo Meaning: Definition, Examples, and Translations
🖼️
logo
[ˈloʊɡoʊ ]
Definitions
branding design
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| logo |
Commonly used to refer to a graphic mark, emblem, or symbol used by organizations and individuals to aid and promote public identification and recognition.
|
| emblem |
Usually refers to a heraldic device or symbolic object as a distinctive badge of a nation, organization, or family. It is often associated with tradition and authority.
|
| symbol |
A broader term that can refer to anything that represents something else. It can be used in various contexts not limited to commercial or organizational use. Can be abstract or simple in nature.
|
| branding |
Often used in a broader sense to refer to the process of creating a unique name, design, and image for a product in the consumer's mind, mainly through advertising campaigns. It's a holistic approach encompassing logo, colors, messaging, and overall perception.
|
Examples of usage
- Every successful company has a memorable logo.
- The logo of the company is instantly recognizable.
computer science
In computing, a logo is a programming language that is easy to learn and primarily used for educational purposes. It uses graphical and textual elements to create procedures and control the flow of a program.
Synonyms
educational tool, programming language.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| logo |
Best used when referring to a graphic symbol or emblem representing a company, brand, or organization.
|
| programming language |
Used to describe a formal language used to write code that instructs a computer to perform specific tasks or functions. Applicable in the context of software development and coding.
|
| educational tool |
Used when discussing resources or instruments designed to facilitate learning or teaching, usually in an academic or training setting.
|
Examples of usage
- She wrote a simple game using Logo programming language.
- The students were introduced to Logo as their first programming language.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Design Principles
- Good logos are simple, memorable, and versatile, allowing them to be used on various backgrounds and sizes without losing impact.
- Color choice in logos can evoke emotions; for example, blue often represents trust, while red can signify excitement or passion.
Historical Significance
- The first recorded logo is thought to be from a wine company in the 1300s, representing the long-standing use of symbols in branding.
- In the 19th century, logos began to be used more widely in advertising, marking the rise of branding as we know it today.
Pop Culture
- Famous logos like the Nike swoosh and Apple's apple have become iconic, often recognized even without the brand name.
- Logos often feature in movies and TV shows as symbols of status, with characters aspiring to own products with recognizable branding.
Psychology of Branding
- A well-designed logo taps into visual recognition, making it easier for consumers to remember and relate to a brand.
- Studies show that logos can influence buying decisions, as people tend to prefer brands they recognize over unfamiliar ones.
Origin of 'logo'
Main points about word origin
- The word 'logo' comes from the Greek word 'logos,' which means word or reason, connecting it to ideas and meaning.
- Originally, logos referred to a written symbol or phrase used to represent ideas, evolving into its current visual form.
The word 'logo' originates from the Greek word 'logos' meaning 'word' or 'speech'. It first appeared in the 1930s to refer to a symbol or emblem representing a business. Logos have since become an essential part of branding and marketing strategies, serving as visual identifiers for companies and organizations.
See also: clog, log, logger, logging, logic, login, logjam, logout, logs, prologue, unlogged, weblog.