Underselling: meaning, definitions and examples

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underselling

[ ˌʌndərˈselɪŋ ]

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business

To sell something for a price that is lower than its actual value in order to attract customers or compete with other sellers. Underselling can also refer to promoting or presenting something in a way that downplays its true worth.

Synonyms

discount, undercut, underprice

Examples of usage

Many companies use underselling as a strategy to gain market share.
The store is underselling its products to clear out inventory.

Translations

Translations of the word "underselling" in other languages:

🇵🇹 subestimar

🇮🇳 कम बेचना

🇩🇪 unterbewerten

🇮🇩 menjual di bawah harga

🇺🇦 недооцінка

🇵🇱 niedocenianie

🇯🇵 過小評価

🇫🇷 sous-estimer

🇪🇸 subestimar

🇹🇷 küçümseme

🇰🇷 과소평가

🇸🇦 التقليل من القيمة

🇨🇿 podceňovat

🇸🇰 podceňovať

🇨🇳 低估

🇸🇮 podcenjevati

🇮🇸 vanmeta

🇰🇿 бағаламау

🇬🇪 დაუფასებლობა

🇦🇿 qiymətləndirməmək

🇲🇽 subestimar

Word origin

The term 'underselling' originated in the early 19th century, combining the prefix 'under-' meaning 'below or less than' with 'selling'. It was initially used in a literal sense to describe selling items at a price lower than the competition. Over time, the concept evolved to include not just pricing but also marketing and presentation strategies aimed at devaluing a product or service to attract customers. Underselling continues to be a common practice in business and marketing today.