Underselling: meaning, definitions and examples

When a product or service is sold for less money than it is worth, often due to misjudgment or poor marketing. This term can have a negative connotation.

• The artist felt they were underselling their artwork.
• If you continue underselling your skills, you might never get what you're worth.

When deliberately setting prices lower than a competitor’s to gain a competitive advantage. Often used in business and sales strategies. It can carry a slightly negative connotation implying aggressive competition.

• The new café is undercutting all the local coffee shops.
• He undercut his rivals to win more business contracts.

When setting the price of a product lower than its perceived value or market rate. Common in real estate, auctions, and sales. Often suggests undervaluation and can have a negative connotation.

• They underpriced their house to sell it quickly.
• By underpricing their products, they risked losing profit.

When offering reduced prices on products or services for a limited time or as part of a promotion. Common in retail and marketing.

• The store is offering a 20% discount on all items this weekend.
• They applied a discount to clear out old inventory.