Undersell: meaning, definitions and examples

Typically used in business to describe selling products or services at a lower price than competitors to gain an advantage. It can sometimes imply a negative strategy if it undercuts competitors unfairly.

• The small grocery store managed to undersell the big supermarket chains, attracting more customers.
• If we undersell our new product, we might dominate the market quickly.

Used to describe setting a price point lower than the actual value or competitors, sometimes accidentally. It often implies a missed profit opportunity or error.

• We realized too late that we had underpriced the consultation services compared to our competitors.
• Be careful not to underprice your artwork; it deserves to be valued correctly.

Used often in competitive business environments to describe setting prices lower than competitors. It can have a negative connotation if it suggests an aggressive and potentially unfair market strategy.

• The online retailer undercut all other stores, offering the lowest prices on the market.
• We need to be cautious, as undercutting too much might hurt our brand reputation.

Informally used to describe selling something at a low price, often implying a lower quality product or desperation to sell quickly. It can have a negative connotation if perceived as undervaluing an item.

• During the garage sale, they decided to sell most items cheap to get rid of them fast.
• If we sell cheap, we should manage to clear our old stock.

Generally used to indicate a reduction in the usual price of something for a promotional period or to clear stock. It has a positive connotation when used in marketing to attract buyers.

• We are offering a 20% discount on all winter clothing this week.
• Students can get a discount if they show their ID.