Undersell: meaning, definitions and examples

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undersell

[ ˌʌndərˈsel ]

^{Context #1}

business

To sell something for less than its true value or worth, often in order to attract customers. Underselling can also refer to not promoting or marketing a product effectively.

Synonyms

discount, sell cheap, undercut, underprice

Examples of usage

Many retailers resort to underselling during the holiday season to boost sales.
The company was underselling their new product, resulting in lower profit margins.
Underselling may lead to a temporary increase in sales, but it can hurt the brand's overall reputation.
The practice of underselling can create a price war among competitors.
Small businesses often struggle with the balance between pricing competitively and underselling.

Translations

Translations of the word "undersell" in other languages:

🇵🇹 vender abaixo do valor

🇮🇳 कम कीमत पर बेचना

🇩🇪 unter Wert verkaufen

🇮🇩 menjual di bawah harga

🇺🇦 продавати за заниженою ціною

🇵🇱 sprzedawać poniżej wartości

🇯🇵 安値で売る

🇫🇷 vendre à perte

🇪🇸 vender por debajo del valor

🇹🇷 değerinin altına satmak

🇰🇷 저가에 팔다

🇸🇦 بيع بأقل من القيمة

🇨🇿 prodat pod cenou

🇸🇰 predať pod cenu

🇨🇳 低价出售

🇸🇮 prodati pod vrednostjo

🇮🇸 selja undir verði

🇰🇿 бағадан төмен сату

🇬🇪 ფასის დაკლება

🇦🇿 dəyərindən aşağı satmaq

🇲🇽 vender por debajo del valor

Word origin

The term 'undersell' originated in the late 18th century, combining 'under' (indicating deficiency or inadequacy) and 'sell' (to exchange goods for money). The concept of underselling has been prevalent in various industries, especially in retail, where companies use pricing strategies to attract customers. Over time, underselling has evolved to include not only pricing tactics but also marketing and promotional techniques aimed at increasing sales volume. The history of underselling reflects the dynamic nature of consumer behavior and market competition.