Underprice: meaning, definitions and examples

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underprice

[ ˈʌndərpraɪs ]

^{Context #1}

selling goods

To set a price that is lower than the market value of a product or service, usually in order to attract more buyers or to compete with other sellers.

Synonyms

discount, undercut, undersell

Examples of usage

The company decided to underprice their new product to gain a competitive edge in the market.
Some retailers underprice their products during holiday sales to increase customer traffic.
He underpriced his services to attract more clients to his business.

^{Context #2}

economics

The act of pricing something below its market value, often resulting in lower profit margins but potentially higher sales volume.

Synonyms

cutting prices, discounting, underpricing

Examples of usage

The underprice of the product led to a surge in sales but reduced the overall profit.

Translations

Translations of the word "underprice" in other languages:

🇵🇹 subestimar

🇮🇳 कम कीमत पर बेचना

🇩🇪 unterbewerten

🇮🇩 meremehkan

🇺🇦 недооцінювати

🇵🇱 niedoceniać

🇯🇵 過小評価する (kashōhyōka suru)

🇫🇷 sous-estimer

🇪🇸 subestimar

🇹🇷 küçümsemek

🇰🇷 과소평가하다 (gwaseopyeong-gahada)

🇸🇦 يقلل من شأنه (yaqallil min sha'nih)

🇨🇿 podceňovat

🇸🇰 podceniť

🇨🇳 低估 (dīgū)

🇸🇮 podcenjevati

🇮🇸 vanmeta

🇰🇿 бағаламау (bağalamaý)

🇬🇪 გადაფასება (gadafaseba)

🇦🇿 qiymətləndirməmək

🇲🇽 subestimar

Word origin

The term 'underprice' originated in the late 19th century, combining 'under' and 'price' to denote the act of pricing something below its market value. It is commonly used in business and economics contexts to describe strategies aimed at attracting customers through lower pricing. The practice of underpricing can have both positive and negative implications for businesses, depending on the specific goals and market conditions.