Retain: meaning, definitions and examples

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retain

 

[rɪˈteɪn ]

Definitions

Context #1 | Verb

memory

To keep or continue to have something; to hold onto something; to remember something.

Synonyms

hold on to, keep, maintain, preserve, remember.

Which Synonym Should You Choose?

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Word Description / Examples
retain

Usually used in formal or professional settings to indicate keeping possession of something over time.

  • The company aims to retain its employees
  • It is important to retain important documents
keep

A general term suitable for any context, whether formal or informal, indicating possession or maintenance of something.

  • Keep the change
  • You should keep a diary
maintain

Used in contexts of upholding or continuing a state, condition, or standard, often found in technical or formal usage.

  • It is crucial to maintain a good relationship with clients
  • The machine requires regular maintenance
preserve

Usually used when talking about maintaining something in its original state or protecting it from harm or decay.

  • Efforts are being made to preserve the historic building
  • We must preserve the environment for future generations
remember

Talks about keeping information in one's mind, typically used in personal or educational contexts.

  • Remember to call your mom
  • I can't remember where I put my keys
hold on to

Often used in casual conversation and implies effort in keeping something.

  • Hold on to your hat, it's windy outside
  • She'll hold on to her beliefs no matter what

Examples of usage

  • He tried to retain the information for the exam.
  • She struggled to retain her composure in front of the audience.
  • We need to retain our customers by providing excellent service.
  • They decided to retain the original design for the building.
  • The key to retaining information is through practice.
Context #2 | Verb

legal

To keep someone in a particular position or place; to employ someone on a permanent basis.

Synonyms

appoint, employ, engage, hire.

Which Synonym Should You Choose?

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Word Description / Examples
retain

Use this word when you want to talk about keeping someone in a job or position over a period of time.

  • The company decided to retain the employee due to his excellent performance.
  • Despite economic challenges, they managed to retain most of their workforce.
hire

This is a common word used to describe taking someone on as an employee, usually for regular, long-term work.

  • The company is planning to hire additional staff next month.
  • They hired a new assistant to help with daily tasks.
employ

Use this word when you want to discuss hiring someone for a job.

  • The factory employs over 200 workers.
  • They decided to employ a new manager for the department.
engage

This word is often used when hiring someone for a specific task or short-term project. It can also mean to involve someone in an activity.

  • The company engaged an expert to review the project.
  • We need to engage the students in more interactive activities.
appoint

This word is appropriate when officially assigning someone to a specific position or role.

  • She was appointed as the new marketing director.
  • The president will appoint a new judge to the Supreme Court.

Examples of usage

  • The company decided to retain him as their legal counsel.
  • She was retained as a consultant for the project.
Context #3 | Noun

business

The act of keeping something in one's possession; the ability to keep customers, employees, or members.

Synonyms

keeping, loyalty, maintenance, preservation.

Which Synonym Should You Choose?

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Word Description / Examples
retain

Used when you want to describe holding onto something or someone over a period of time, often in a formal or professional setting.

  • The company decided to retain all employees despite the downturn
  • She managed to retain her composure during the entire meeting
keeping

Commonly used in everyday language to mean holding onto something, often in the context of casual situations or objects.

  • She likes keeping old letters
  • Are you keeping these clothes?
preservation

Usually refers to the act of protecting something from harm or decay, often in the context of historical artifacts, nature, or traditions.

  • The preservation of ancient manuscripts is crucial
  • Efforts are being made towards the preservation of endangered species
maintenance

Used in situations where the ongoing upkeep or care of something is discussed, generally in a technical or practical sense.

  • Regular maintenance of your car is essential
  • The building requires constant maintenance
loyalty

Refers to a strong feeling of support or allegiance. Often used in personal relationships, business, or to describe devotion to a cause.

  • Her loyalty to her friends is unquestionable
  • The company rewarded his loyalty with a promotion

Examples of usage

  • Customer retention is crucial for the success of any business.
  • The company focused on employee retention by offering competitive benefits.

Interesting Facts

Etymology

  • The word 'retain' comes from the Latin word 'retinere,' meaning to hold back or keep.
  • It entered the English language in the late 14th century, originally emphasizing the idea of holding or keeping.
  • Related words like 'detain' and 'contain' also share the same Latin root, showing a common theme of holding.

Psychology

  • Research studies show that people often remember information better through repetition, a process linked to the concept of retention.
  • The brain categorizes different types of memories, which can affect how well we are able to retain information over time.
  • Techniques like mnemonic devices (e.g., rhymes or acronyms) can significantly enhance one’s ability to retain knowledge.

Education

  • Active learning strategies, such as summarizing or teaching content to others, can help students retain information longer.
  • Taking breaks during study sessions has been shown to improve retention rates of learned material.
  • Various learning styles can affect how well individuals are able to retain the information.

Cultural References

  • The idea of 'retaining' knowledge has roots in various educational philosophies, from Socratic methods to modern inquiry-based learning.
  • In literature, characters often struggle with the ability to retain memories, which is a common theme in genres like science fiction and mystery.
  • Cultural practices around storytelling often emphasize the importance of retaining oral histories through generations.

Business

  • In a corporate context, retaining employees is crucial for long-term success, as high turnover can disrupt company culture.
  • Customer retention strategies are essential for businesses to maintain profitability, often involving loyalty programs.
  • Training programs that focus on retention skills can lead to improved performance and employee satisfaction.

Translations

Translations of the word "retain" in other languages:

🇵🇹 reter

🇮🇳 रखना

🇩🇪 behalten

🇮🇩 menahan

🇺🇦 зберігати

🇵🇱 zachować

🇯🇵 保持する(ほじする)

🇫🇷 retenir

🇪🇸 retener

🇹🇷 tutmak

🇰🇷 유지하다

🇸🇦 احتفظ

🇨🇿 udržet

🇸🇰 udržať

🇨🇳 保留 (bǎoliú)

🇸🇮 ohraniti

🇮🇸 halda

🇰🇿 сақтау

🇬🇪 შენახვა

🇦🇿 saxlamaq

🇲🇽 retener

Word Frequency Rank

Ranking #3,207, this word is part of upper-intermediate vocabulary. While not among the most basic terms, it appears often enough to be valuable for advanced communication.