Loyalty: meaning, definitions and examples

This word describes a strong sense of allegiance or support for something or someone, especially in relationships or professional settings.

• Her loyalty to the company was evident when she defended it during the crisis.
• They appreciated the dog's loyalty to its owner.

Faithfulness indicates remaining supportive and true to someone or something, often in the context of personal relationships, and especially romantic ones.

• Her faithfulness to her husband was never in question.
• The knight swore faithfulness to his king.

This word emphasizes strict adherence to promises, vows, or observances, commonly used in romantic or legal contexts.

• Fidelity in marriage is highly valued by many cultures.
• The company's fidelity to the original contract was commendable.

This term refers to a dedication or obligation to a task, cause, or person, often implying a long-term promise or responsibility.

• His commitment to the project ensured its success.
• Marriage is a serious commitment that requires effort from both partners.

When you want to describe a general sense of faithfulness or devotion to something or someone.

• Her loyalty to the company was unquestionable.
• The dog's loyalty to its owner was heartwarming.

Used in business to describe strategies designed to keep existing customers from leaving, ensuring they continue to use a company's products or services.

• Customer retention strategies are vital for long-term growth.
• The company implemented a rewards program to improve customer retention.

Specifically used in a business or marketing context to describe a customer's consistent preference for a particular brand over others.

• Brand loyalty is crucial for the success of any business.
• The advertising campaign focused on building brand loyalty among consumers.