Repeat business: meaning, definitions and examples

This term is commonly used in a business setting to emphasize the importance of customers returning to make additional purchases. It reflects a general appreciation for customers who come back.

• Our goal for the next quarter is to increase repeat business by 15%.
• Offering excellent customer service can significantly boost repeat business.

This is often used in marketing and business strategy to measure and describe the ability of a company to retain its customers over time. It's typically used in reports and strategic discussions.

• Improving customer retention rates can lead to sustained long-term growth.
• The company has implemented a new loyalty program to enhance customer retention.

This phrase is used to specifically describe customers who consistently choose the same business over competitors. It has a positive connotation and is often used in marketing materials to articulate the value of these customers.

• Loyal customers are rewarded with exclusive discounts and special offers.
• We value our loyal customers and strive to meet their expectations.

Best used in transactional contexts to describe repeated transactions, particularly in e-commerce and subscription services. It refers to customers buying the same items or services multiple times.

• Setting up a subscription model encourages recurring purchases.
• The platform's user-friendly interface has led to an increase in recurring purchases.

This term is used to describe situations when customers return to make additional purchases after their initial transaction. It implies a consistent relationship with clients over time.

• Our goal is to increase repeat business by improving our product quality.
• Offering discounts to returning customers can boost repeat business.

This term describes prioritizing the needs and preferences of customers in all aspects of business. It's about understanding and responding to customer requirements effectively.

• Companies with a strong customer focus are typically more successful.
• Implementing a customer focus strategy can lead to higher satisfaction and engagement.

Client retention is focused on maintaining long-term relationships with clients, ensuring they remain loyal and do not switch to competitors. This is often used in the context of long-term services or subscriptions.

• Client retention strategies are crucial for the sustained growth of our company.
• We need to enhance our client retention rates to secure our market position.

Loyalty marketing is a strategic approach aimed at encouraging repeat purchases and fostering brand loyalty through programs, incentives, and rewards.

• Our loyalty marketing program includes a points system to reward frequent buyers.
• Loyalty marketing can significantly enhance customer retention and brand loyalty.