Promo: meaning, definitions and examples

Typically used informally to refer to a form of limited-time marketing or advertising effort, often used in retail or entertainment. It can be a shorter version of 'promotion'.

• Check out our latest promo for 20% off all items this weekend! The new movie promo got everyone excited

Refers to activities aiming to boost the visibility or sales of a product, service, or brand over a period of time. It is often used in formal or business contexts.

• The company is running a promotion to introduce their new product line
• Employee promotions are announced at the end of the year

A well-organized course of actions to achieve a particular goal, especially in politics or marketing. It indicates a more comprehensive, long-term effort.

• The election campaign focused heavily on economic issues
• Our latest marketing campaign includes social media ads, billboards, and special events

Commonly used to refer to a bargain or an agreement, particularly in commercial deals where special conditions are offered.

• Don't miss out on our holiday deal: buy one, get one free
• We signed a new deal with a major supplier

Often used for marketing campaigns or short-term promotions to attract customers. It typically refers to promotional content like ads, videos, or social media posts.

• Check out our latest promo on Instagram for exclusive deals.
• The store's summer promo ends this weekend.

Refers specifically to a reduction in the regular price of a product or service. Often used in retail settings to imply savings for the customer.

• They’re offering a 20% discount on all items this weekend.
• Use this code to get a discount on your next purchase.

Can describe a unique or limited-time promotion that provides significant value to the customer. It often suggests something more exclusive or limited compared to a regular deal.

• This special offer is available only to our newsletter subscribers.
• Take advantage of our special offer and get a free gift with your purchase.

Commonly used to describe a good price or special arrangement, usually in commercial contexts. It's a general term that can refer to a variety of business transactions, agreements, or sales.

• I got a great deal on a new laptop.
• Don’t miss out on these amazing deals for Black Friday.

Used informally to refer to a short piece of advertising or marketing material, usually related to promotional events or campaigns.

• Check out the new promo video for the upcoming product release!

Used when talking about actively encouraging the growth or popularity of something, which might be a product, service, or even an idea. Can also have a broader, more formal application compared to 'promo'.

• We need to promote our brand more effectively to reach younger audiences

Appropriate when talking about publicly announcing or promoting a product or service, especially in media like TV, radio, print, or online channels.

• We need to advertise our new product on social media and TV

Generally used to describe the broader process of promoting, selling, and distributing a product or service, often involving various techniques and strategies.

• The company plans to market its new smartphone globally next year