Special offer Meaning: Definition, Examples, and Translations

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special offer

[ˈspɛʃəl ˈɒfə ]

Definitions

Context #1 | Noun

shopping

A promotion or deal that is exclusive, limited in time or quantity, and provides a discount or benefit to customers.

Synonyms

deal, discount, promotion.

Which Synonym Should You Choose?

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Word Description / Examples
special offer

A temporary reduction in price or an added benefit for purchasing something within a limited time. Often used in advertising to attract customers.

  • This weekend only, get a special offer on all electronics.
  • Sign up today and receive a special offer on your first purchase.
promotion

An activity or series of activities designed to boost interest, awareness, or sales of a product or service. This can include advertisements, special events, or temporary offers.

  • The new product launch will include a big promotion campaign.
  • They are running a holiday promotion with special prizes and discounts.
deal

An agreement between two or more parties, often involving a bargain or arrangement that is mutually beneficial. This term can be used in various contexts, including sales, business negotiations, and everyday transactions.

  • I got a great deal on my new car.
  • They shook hands to finalize the deal.
discount

A direct reduction in the price of a product or service. Typically used in the context of sales and retail, where a percentage or fixed amount is subtracted from the original price.

  • Get a 20% discount on your next purchase.
  • The store is offering a discount on all winter clothing.

Examples of usage

  • This special offer is only available for this weekend.
  • Don't miss out on this special offer!
  • I got a special offer for 20% off my next purchase.
Context #2 | Noun

marketing

A unique opportunity or incentive provided by a business to attract customers or increase sales.

Synonyms

incentive, opportunity, promotion.

Which Synonym Should You Choose?

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Word Description / Examples
special offer

Use in marketing or sales when you want to highlight a limited-time discount or specific deal to attract customers.

  • Take advantage of our special offer and save 20% on your first purchase!
  • This week only, enjoy a special offer on all our winter clothing.
incentive

Appropriate when discussing rewards, bonuses, or motivations in contexts such as business, work performance, or behavior encouragement.

  • The company introduced a new incentive program to boost employee productivity.
  • Offering incentives like gift cards can motivate customers to participate in surveys.
opportunity

Best used to describe a chance or prospect for advancement, improvement, or a beneficial situation in a wide variety of settings.

  • This job opening is a great opportunity for career growth.
  • We have an exciting opportunity to expand our business into new markets.
promotion

Can be used in two primary contexts: marketing for raising awareness of a product or event, and business for describing an employee's advancement to a higher position.

  • Our new product launch will be supported by an extensive promotion campaign.
  • She earned a promotion to Senior Manager after just two years with the company.

Examples of usage

  • The special offer helped boost sales significantly.
  • The store's special offer attracted a lot of new customers.
  • We need to come up with a special offer to stand out from competitors.

Translations

To see the translation, please select a language from the options available.

Origin of 'special offer'

The term 'special offer' originated in the early 20th century as businesses began to use promotions and discounts to attract more customers. It has since become a common marketing strategy to increase sales and create a sense of urgency among consumers. Special offers can range from limited-time discounts to exclusive deals, aimed at providing value to customers while driving business growth.