Targeter Meaning: Definition, Examples, and Translations

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targeter

[ˈtɑːɡɪtər ]

Definitions

^{Context #1 | Noun}

in marketing

A person or thing that selects and aims at a target, especially one who is responsible for directing marketing strategies towards a specific audience or demographic.

Synonyms

marketer, selector, strategist.

Which Synonym Should You Choose?

Word	Description / Examples
targeter	Suitable when referring to someone who focuses on identifying and selecting specific goals or markets, often in a military or marketing context. The military targeter identified the main objectives for the next operation. Our lead targeter has outlined the key demographics for the advertising campaign.
marketer	Used to describe someone whose job is to promote and sell products or services. This is ideal in a business or commercial setting. She is a skilled marketer with years of experience in the tech industry. The company hired a marketer to boost their online presence.
strategist	Appropriate for someone who is responsible for planning and directing major operations or campaigns, often in business, politics, or the military. The political strategist devised a new approach for the election campaign. As a chief strategist, he developed the long-term goals for the organization.
selector	Best used when referring to someone who chooses from a variety of options, often in contexts like sports teams, events, or talent scouting. The cricket selector announced the team for the upcoming tour. As a talent selector, she has an eye for spotting emerging artists.

Examples of usage

The targeter identified the key demographics for the new advertising campaign.
As a targeter, her job is to analyze market data and identify potential customers.

^{Context #2 | Noun}

in military

A person or device that locates and designates a target for attack, such as a laser targeter used in guiding missiles or bombs to a specific point.

Synonyms

designator, locator, spotter.

Which Synonym Should You Choose?

Word	Description / Examples
targeter	This term is mostly used in military and strategic contexts to refer to someone or something that identifies targets for attack. It suggests precision and intent. The army deployed a skilled targeter to ensure the missiles hit the correct enemy positions
designator	Often used in military or technical settings, this refers to a device or person that identifies and marks targets, especially for laser-guided weapons. It implies a specific tool or role for marking targets precisely. The forward team used a laser designator to mark the enemy bunker for the airstrike
spotter	Typically used in military, surveillance, or sports contexts, a spotter is someone who observes and identifies targets, often assisting snipers, artillery operators, or even athletes. It suggests a role that involves careful watching and identifying. The sniper’s spotter identified the target and provided accurate distance measurements
locator	A more general term that can be used in various contexts such as navigation, search and rescue, and technology to refer to something that finds the position of a person, object, or place. The hikers used a GPS locator to find their way back to the base camp

Examples of usage

The soldier used a targeter to guide the missile towards the enemy bunker.
The drone is equipped with a targeter for precision strikes.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

In advertising, a targeter analyzes demographics like age and interests to create effective campaigns aimed at specific groups.
Data-driven targeting helps businesses efficiently allocate resources by focusing their efforts where they matter most.
Using social media platforms, targeters can reach highly-specific audiences based on behavior, interests, and location.

Technology

Algorithms in big data play a crucial role in targeting, allowing businesses to predict customer needs and preferences.
Machine learning techniques enhance targeting accuracy by analyzing patterns in consumer behavior.
The use of AI in targeting helps in personalizing content, which increases engagement and effectiveness.

Psychology

Understanding psychological triggers is key for targeters, as they craft messages that resonate emotionally with specific audiences.
Targeting also utilizes concepts from behavioral psychology to influence decision-making among consumers.
Cognitive biases, like the bandwagon effect, can be applied by targeters to persuade larger groups.

Pop Culture

In films and literature, characters who are targeters often embody traits of precision and decision-making, showcasing the importance of focus.
Video games often include targeters as characters with specialized skills, because successful outcomes require precise aiming.
The term has also made its way into sports commentary, where specific players are identified as crucial targets for game strategies.

Origin of 'targeter'

Main points about word origin

The term 'targeter' derives from 'target', which comes from the Old French word 'tergier', meaning 'to target or aim'.
The suffix '-er' indicates an agent, someone who performs the action, therefore a targeter is one who targets.
This word has become more popular in the context of online marketing and advertising, reflecting modern communication strategies.

The term 'targeter' originated in the late 20th century, combining 'target' with the agent suffix '-er'. Initially used in military contexts to refer to devices that designate targets for attack, the term has since expanded to marketing, where it denotes individuals responsible for directing strategies towards specific audiences.

See also: target, targeted, targeting, targets.