Targeting: meaning, definitions and examples

Use when specifically trying to reach or affect a certain group or area, often in marketing, military, or strategic contexts.

• The company is targeting young adults with this new product.
• The military operation involved targeting key enemy positions.

Use when managing, guiding, or controlling the course or actions of people, equipment, or thoughts.

• The teacher was directing the students to their seats.
• She is directing a new movie this summer.

Use when setting a specific goal or intention, whether literal like aiming a weapon or figurative like aiming to achieve something.

• She is aiming for a career in medicine.
• He was aiming the arrow at the target.

Use when concentrating attention or effort on a particular task, topic, or problem.

• He is focusing on his studies to improve his grades.
• Focusing the camera lens to get a clearer picture.

Used in situations where someone or something is being specifically chosen or selected, often in a strategic manner. This term can sometimes have a negative connotation, especially when it implies singling out for negative attention.

• The marketing team is targeting young adults for the new product launch.
• The cyber attack was specifically targeting government websites.

Best used when mentioning concentration or attention on a particular subject or task. It implies a deep level of engagement and commitment.

• He is focusing on improving his technical skills.
• The project team is focusing on completing the next milestone.

Commonly used in situations where a person or organization is directing their efforts or intentions towards a particular goal or result. It can be used both literally and figuratively.

• She is aiming at becoming the top student in her class.
• The coach is aiming at winning the championship this season.

Usually employed when guiding or leading something in a specific direction, often involving physical, emotional, or intellectual guidance.

• The teacher is directing her students towards better study habits.
• The traffic officer is directing cars towards the detour route.