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Targeting: meaning, definitions and examples

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targeting

 

[ ˈtɑːrɡɪtɪŋ ]

Noun / Verb
Context #1 | Noun

online advertising

The action of directing advertisements to a specific audience based on their demographics, interests, or behavior.

Synonyms

aiming, directing, focusing

Examples of usage

  • Targeting is crucial for maximizing the effectiveness of online advertising campaigns.
  • Advertisers use targeting to reach their desired audience more efficiently.
Context #2 | Verb

marketing

The act of selecting a particular market segment as the focus of a marketing campaign.

Synonyms

aiming at, directing towards, focusing on

Examples of usage

  • Our company is targeting young professionals with our new product.
  • The marketing team is targeting customers who are interested in sustainable products.

Translations

Translations of the word "targeting" in other languages:

🇵🇹 direcionamento

🇮🇳 लक्ष्य निर्धारण

🇩🇪 Zielsetzung

🇮🇩 penargetan

🇺🇦 цілеспрямування

🇵🇱 celowanie

🇯🇵 ターゲティング

🇫🇷 ciblage

🇪🇸 orientación

🇹🇷 hedefleme

🇰🇷 타겟팅

🇸🇦 استهداف

🇨🇿 cílení

🇸🇰 cielenie

🇨🇳 目标设定

🇸🇮 ciljanje

🇮🇸 markmiðun

🇰🇿 нысаналау

🇬🇪 მიზანმიმართვა

🇦🇿 hədəfləmə

🇲🇽 orientación

Word origin

The term 'targeting' originated from the field of military strategy, where it referred to the selection of specific objectives or goals. In the context of marketing and advertising, targeting evolved to describe the practice of directing messages or advertisements towards specific audiences. The concept of targeting has become central to modern marketing strategies, allowing businesses to tailor their messages to reach the most relevant and receptive audience.

See also: target, targeted, targeter, targets.

Word Frequency Rank

Ranked #10,379, this word falls into high-advanced vocabulary. It appears less frequently but is valuable for expressing precise meanings in specific contexts.