Retailing: meaning, definitions and examples

Use this word to describe the business of selling goods to the public, usually in small quantities, directly to consumers.

• She works in retailing and manages a local fashion boutique.
• Online retailing has significantly changed the way people shop.

This word relates to the activities of promoting the sale of goods, especially by their presentation in retail outlets.

• Holiday merchandising strategies often include special displays and decorations.
• She is in charge of merchandising and ensures that products are displayed attractively.

Use this word to refer to the act of selling something, usually focusing on the transactions or the revenue generated from those transactions.

• The company saw a significant increase in sales during the holiday season.
• He works in sales and is responsible for reaching monthly targets.

This term is broader and refers to the activity of buying and selling, especially on a large scale, including international trade.

• E-commerce has revolutionized the way businesses operate globally.
• The commerce department is busy planning the company's international expansion.

This term is used to describe the activities involved in selling goods or services directly to consumers for their personal use. It focuses on the end of the supply chain where products are sold in small quantities.

• She specializes in retailing high-end fashion clothing
• They are planning to enter the online retailing market

Marketing involves the strategies and tactics a company uses to promote, sell, and distribute its products or services. It includes market research, advertising, and sales promotions.

• She is responsible for the company's digital marketing strategy
• Effective marketing can significantly boost a product's sales

Distribution refers to the process of making products available for consumers and businesses, often involving logistics, transportation, and warehousing. It encompasses the entire journey from manufacturers to end users.

• The company is improving its distribution channels to ensure faster delivery
• Efficient distribution is crucial for meeting customer demand

Retail is similar to retailing but can be used as both a noun and an adjective. As a noun, it refers to the sale of goods to the public. As an adjective, it describes things related to selling directly to consumers.

• The retail industry has faced many challenges due to the pandemic (noun)
• They are hiring new staff for their retail operations (adjective)