Merchandising Meaning: Definition, Examples, and Translations
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merchandising
[หmษห.tสษn.daษช.zษชล ]
Definition
marketing
The activity of promoting the sale of goods, especially by their presentation in retail outlets.
Synonyms
marketing, promotion, retailing.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| merchandising |
Merchandising refers to the activities and practices employed to promote and sell products in a retail setting. It often involves the presentation and display of products to attract customers.
|
| promotion |
Promotion refers specifically to activities designed to inform, persuade, and remind consumers about a product or service. This includes advertising, sales promotions, and events. It is often a short-term strategy to boost sales.
|
| marketing |
Marketing encompasses all activities involved in promoting and selling products or services, including market research, advertising, and public relations. It is a broader term than merchandising and focuses on the overall strategy to reach customers.
|
| retailing |
Retailing involves the process of selling goods or services directly to consumers for personal use. It includes all aspects of the sale, from pricing to customer service, and is a more specific term than merchandising.
|
Examples of usage
- Successful merchandising involves creating eye-catching displays to attract customers.
- Merchandising strategies can greatly impact consumer behavior.
- Visual merchandising plays a crucial role in the success of a retail business.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Business
- Effective merchandising can increase sales by 20% to 30% in retail environments, proving its impact on consumer behavior.
- Visual merchandising, which utilizes display design to attract customers, has become a key component in retail strategies.
Pop Culture
- Merchandising has played a crucial role in franchises like Star Wars and Marvel, where characters and themes are turned into a vast range of products.
- Band merchandise, such as T-shirts and posters, is a popular way for fans to show their support and has contributed significantly to artists' income.
Psychology
- Consumers often react more positively to products that are displayed in an organized and aesthetically pleasing manner.
- Color psychology suggests that certain colors can trigger emotions, influencing a buyerโs decision at the point of sale.
Technology
- With the rise of e-commerce, digital merchandising strategies such as personalized ads and online displays are vital in reaching consumers.
- Augmented reality and virtual reality are emerging tools in merchandising that enhance customer experiences and engagement.
Origin of 'merchandising'
Main points about word origin
- The term originates from the word 'merchandise,' which has Latin roots in 'mercari,' meaning 'to trade'.
- The concept evolved in the 20th century as retail strategies became more sophisticated with advertisement growth.
The term 'merchandising' originates from the Middle English word 'merchaundise', which was derived from the Old French 'marchandise', meaning 'goods, wares, merchandise'. The concept of merchandising has evolved over the centuries, adapting to changes in consumer behavior and retail practices. Today, merchandising is a key aspect of marketing and sales strategies for businesses worldwide.