Merchandising: meaning, definitions and examples

Merchandising refers to the activities and practices employed to promote and sell products in a retail setting. It often involves the presentation and display of products to attract customers.

• The store's merchandising strategy has increased sales significantly.
• Good merchandising can make a product more appealing to potential buyers.

Promotion refers specifically to activities designed to inform, persuade, and remind consumers about a product or service. This includes advertising, sales promotions, and events. It is often a short-term strategy to boost sales.

• The promotion helped increase sales during the holiday season.
• They ran a special promotion to introduce their new product line.

Marketing encompasses all activities involved in promoting and selling products or services, including market research, advertising, and public relations. It is a broader term than merchandising and focuses on the overall strategy to reach customers.

• The company's marketing campaign was very successful this year.
• Digital marketing is becoming increasingly important in today's business world.

Retailing involves the process of selling goods or services directly to consumers for personal use. It includes all aspects of the sale, from pricing to customer service, and is a more specific term than merchandising.

• She has extensive experience in retailing, particularly in the fashion industry.
• Online retailing has become very popular in recent years.