Repositioning: meaning, definitions and examples

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repositioning

[ ˌriːpəˈzɪʃ(ə)nɪŋ ]

^{Context #1}

business

The action of changing the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realignment, rebranding, restructuring

Examples of usage

The repositioning of the company's image helped attract a new customer base.
After the repositioning of the product, sales increased significantly.

^{Context #2}

business

To change the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realign, rebrand, restructure

Examples of usage

The company decided to reposition itself as a luxury brand.
They are currently repositioning their marketing strategy to target a younger audience.

Translations

Translations of the word "repositioning" in other languages:

🇵🇹 reposicionamento

🇮🇳 पुनर्स्थापन

🇩🇪 Neupositionierung

🇮🇩 reposisi

🇺🇦 перепозиціонування

🇵🇱 repozycjonowanie

🇯🇵 再配置

🇫🇷 repositionnement

🇪🇸 reubicación

🇹🇷 yeniden konumlandırma

🇰🇷 재배치

🇸🇦 إعادة التمركز

🇨🇿 přesunutí

🇸🇰 presunutie

🇨🇳 重新定位

🇸🇮 premeščanje

🇮🇸 endurröðun

🇰🇿 қайта орналастыру

🇬🇪 ხელახლა პოზიციონირება

🇦🇿 yenidən yerləşdirmə

🇲🇽 reubicación

Word origin

The term 'repositioning' originated in the business world, specifically in marketing and branding. It refers to the strategic action of changing the perception or market positioning of a company, brand, product, or service. This practice became popular as businesses sought to adapt to changing market conditions, consumer preferences, or competitive landscapes. By repositioning themselves, companies aim to differentiate their offerings, attract new customers, or regain market share. The concept of repositioning has since been widely adopted across various industries as a key strategy for maintaining relevance and competitiveness.