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Repositioning Meaning: Definition, Examples, and Translations

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repositioning

[หŒriหpษ™หˆzษชสƒ(ษ™)nษชล‹ ]

Definitions

Context #1 | Noun

business

The action of changing the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realignment, rebranding, restructuring.

Which Synonym Should You Choose?

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Word Description / Examples
repositioning

This is used when changing the market position or perception of a product, brand, or company to reach a different audience or improve market share.

  • The company is repositioning its product to appeal to younger consumers.
  • Repositioning the brand helped us gain a competitive edge.
restructuring

This is most commonly used to describe significant changes in the organization or financial structuring of a company, often to reduce costs, improve efficiency, or manage debt. It can often carry a negative connotation due to its association with downsizing or layoffs.

  • The restructuring plan involves closing several underperforming branches.
  • As part of the restructuring, many employees were offered severance packages.
rebranding

Commonly used when a company changes its name, logo, design, or messaging to create a new identity and appeal to a different or wider audience.

  • The rebranding effort included a new logo and updated website.
  • After twenty years, the company decided it was time for rebranding.
realignment

This term is often used in a corporate or organizational context when adjusting or changing the structure, strategy, or priorities to be more effective or efficient.

  • The realignment of departments aims to improve workflow and collaboration.
  • We need a strategic realignment to meet our long-term goals.

Examples of usage

  • The repositioning of the company's image helped attract a new customer base.
  • After the repositioning of the product, sales increased significantly.
Context #2 | Verb

business

To change the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realign, rebrand, restructure.

Which Synonym Should You Choose?

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Word Description / Examples
repositioning

This is often used in marketing and business strategy to describe changing the target market or perception of a product or brand. It's about finding a new place in the market.

  • The company is repositioning its product to appeal to younger consumers.
  • After the rebranding, they focused on the repositioning to ensure success in the Asian markets.
realign

Typically used in organizational or strategic contexts, realigning refers to adjusting structures, processes, or plans to make them more effective or to better match the current needs.

  • The company had to realign its departments to improve efficiency.
  • We need to realign our goals to better match the current market demands.
restructure

This is used in a business context to describe changing the organizational structure, which can include layoffs, mergers, or significant changes in business operations.

  • Due to the financial crisis, the company had to restructure and lay off several employees.
  • The merger required extensive restructuring of both companies' departments.
rebrand

This term is used when a company changes its corporate image, name, logo, design, or brand identity to alter public perception or modernize its image.

  • The company decided to rebrand to attract a more diverse customer base.
  • After 20 years, they felt it was time to rebrand and update their logo.

Examples of usage

  • The company decided to reposition itself as a luxury brand.
  • They are currently repositioning their marketing strategy to target a younger audience.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

  • Companies often use repositioning to adapt to changing market trends or consumer preferences.
  • Successful repositioning can revitalize a brand, making it more appealing to a different audience.
  • An example of this is how certain soda brands repositioned themselves as healthier choices by introducing lower-calorie options.

Psychology

  • Repositioning can refer to how we change our mindset towards challenges, fostering resilience and adaptability.
  • Cognitive restructuring is a psychological technique similar to repositioning; it helps people shift their thoughts to reduce anxiety.
  • In therapy, helping clients reframe their life situations can lead to better emotional health.

Science

  • In research, repositioning may involve altering variables in an experiment to yield more accurate results.
  • The scientific community often repurposes existing drugs, repositioning them to treat new diseases.
  • Cell repositioning is crucial in developmental biology, showing how cells move and change roles during organism growth.

Technology

  • In digital marketing, repositioning online content is key to reaching and engaging target audiences effectively.
  • User interface design often relies on repositioning elements to improve usability and user experience.
  • Repositioning in software development can enhance app performance by optimizing resource locations.

Origin of 'repositioning'

Main points about word origin

  • The term combines 're-' (again) with 'position,' which comes from the Latin 'positio,' meaning placement.
  • First recorded use of the word in English dates back to the mid-20th century, reflecting changes in marketing and strategy.
  • It reflects a shift in thought towards flexibility in business and personal strategies.

The term 'repositioning' originated in the business world, specifically in marketing and branding. It refers to the strategic action of changing the perception or market positioning of a company, brand, product, or service. This practice became popular as businesses sought to adapt to changing market conditions, consumer preferences, or competitive landscapes. By repositioning themselves, companies aim to differentiate their offerings, attract new customers, or regain market share. The concept of repositioning has since been widely adopted across various industries as a key strategy for maintaining relevance and competitiveness.

See also: interposition, malposition, misposition, positionally, positioned, positioning, positions.

Word Frequency Rank

At rank #26,277, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.