Repositioning: meaning, definitions and examples

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repositioning

[ˌriːpəˈzɪʃ(ə)nɪŋ ]

Definitions

^{Context #1 | Noun}

business

The action of changing the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realignment, rebranding, restructuring.

Which Synonym Should You Choose?

Word	Description / Examples
repositioning	This is used when changing the market position or perception of a product, brand, or company to reach a different audience or improve market share. The company is repositioning its product to appeal to younger consumers. Repositioning the brand helped us gain a competitive edge.
restructuring	This is most commonly used to describe significant changes in the organization or financial structuring of a company, often to reduce costs, improve efficiency, or manage debt. It can often carry a negative connotation due to its association with downsizing or layoffs. The restructuring plan involves closing several underperforming branches. As part of the restructuring, many employees were offered severance packages.
rebranding	Commonly used when a company changes its name, logo, design, or messaging to create a new identity and appeal to a different or wider audience. The rebranding effort included a new logo and updated website. After twenty years, the company decided it was time for rebranding.
realignment	This term is often used in a corporate or organizational context when adjusting or changing the structure, strategy, or priorities to be more effective or efficient. The realignment of departments aims to improve workflow and collaboration. We need a strategic realignment to meet our long-term goals.

Examples of usage

The repositioning of the company's image helped attract a new customer base.
After the repositioning of the product, sales increased significantly.

^{Context #2 | Verb}

business

To change the position or direction of a company, brand, product, etc., in relation to the market or competition.

Synonyms

realign, rebrand, restructure.

Which Synonym Should You Choose?

Word	Description / Examples
repositioning	This is often used in marketing and business strategy to describe changing the target market or perception of a product or brand. It's about finding a new place in the market. The company is repositioning its product to appeal to younger consumers. After the rebranding, they focused on the repositioning to ensure success in the Asian markets.
realign	Typically used in organizational or strategic contexts, realigning refers to adjusting structures, processes, or plans to make them more effective or to better match the current needs. The company had to realign its departments to improve efficiency. We need to realign our goals to better match the current market demands.
restructure	This is used in a business context to describe changing the organizational structure, which can include layoffs, mergers, or significant changes in business operations. Due to the financial crisis, the company had to restructure and lay off several employees. The merger required extensive restructuring of both companies' departments.
rebrand	This term is used when a company changes its corporate image, name, logo, design, or brand identity to alter public perception or modernize its image. The company decided to rebrand to attract a more diverse customer base. After 20 years, they felt it was time to rebrand and update their logo.

Examples of usage

The company decided to reposition itself as a luxury brand.
They are currently repositioning their marketing strategy to target a younger audience.

Interesting Facts

Etymology

The term combines 're-' (again) with 'position,' which comes from the Latin 'positio,' meaning placement.
First recorded use of the word in English dates back to the mid-20th century, reflecting changes in marketing and strategy.
It reflects a shift in thought towards flexibility in business and personal strategies.

Marketing

Companies often use repositioning to adapt to changing market trends or consumer preferences.
Successful repositioning can revitalize a brand, making it more appealing to a different audience.
An example of this is how certain soda brands repositioned themselves as healthier choices by introducing lower-calorie options.

Psychology

Repositioning can refer to how we change our mindset towards challenges, fostering resilience and adaptability.
Cognitive restructuring is a psychological technique similar to repositioning; it helps people shift their thoughts to reduce anxiety.
In therapy, helping clients reframe their life situations can lead to better emotional health.

Science

In research, repositioning may involve altering variables in an experiment to yield more accurate results.
The scientific community often repurposes existing drugs, repositioning them to treat new diseases.
Cell repositioning is crucial in developmental biology, showing how cells move and change roles during organism growth.

Technology

In digital marketing, repositioning online content is key to reaching and engaging target audiences effectively.
User interface design often relies on repositioning elements to improve usability and user experience.
Repositioning in software development can enhance app performance by optimizing resource locations.

Translations

Translations of the word "repositioning" in other languages:

🇵🇹 reposicionamento

🇮🇳 पुनर्स्थापन

🇩🇪 Neupositionierung

🇮🇩 reposisi

🇺🇦 перепозиціонування

🇵🇱 repozycjonowanie

🇯🇵 再配置

🇫🇷 repositionnement

🇪🇸 reubicación

🇹🇷 yeniden konumlandırma

🇰🇷 재배치

🇸🇦 إعادة التمركز

🇨🇿 přesunutí

🇸🇰 presunutie

🇨🇳 重新定位

🇸🇮 premeščanje

🇮🇸 endurröðun

🇰🇿 қайта орналастыру

🇬🇪 ხელახლა პოზიციონირება

🇦🇿 yenidən yerləşdirmə

🇲🇽 reubicación

Word Frequency Rank

At rank #26,277, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.

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26274 cumulatively
26275 stillborn
26276 vaccinia
26277 repositioning
26278 strabismus
26279 imitator
26280 chaparral
...