Repositioning: meaning, definitions and examples
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repositioning
[ ˌriːpəˈzɪʃ(ə)nɪŋ ]
business
The action of changing the position or direction of a company, brand, product, etc., in relation to the market or competition.
Synonyms
realignment, rebranding, restructuring
Examples of usage
- The repositioning of the company's image helped attract a new customer base.
- After the repositioning of the product, sales increased significantly.
business
To change the position or direction of a company, brand, product, etc., in relation to the market or competition.
Synonyms
Examples of usage
- The company decided to reposition itself as a luxury brand.
- They are currently repositioning their marketing strategy to target a younger audience.
Translations
Translations of the word "repositioning" in other languages:
🇵🇹 reposicionamento
🇮🇳 पुनर्स्थापन
🇩🇪 Neupositionierung
🇮🇩 reposisi
🇺🇦 перепозиціонування
🇵🇱 repozycjonowanie
🇯🇵 再配置
🇫🇷 repositionnement
🇪🇸 reubicación
🇹🇷 yeniden konumlandırma
🇰🇷 재배치
🇸🇦 إعادة التمركز
🇨🇿 přesunutí
🇸🇰 presunutie
🇨🇳 重新定位
🇸🇮 premeščanje
🇮🇸 endurröðun
🇰🇿 қайта орналастыру
🇬🇪 ხელახლა პოზიციონირება
🇦🇿 yenidən yerləşdirmə
🇲🇽 reubicación
Word origin
The term 'repositioning' originated in the business world, specifically in marketing and branding. It refers to the strategic action of changing the perception or market positioning of a company, brand, product, or service. This practice became popular as businesses sought to adapt to changing market conditions, consumer preferences, or competitive landscapes. By repositioning themselves, companies aim to differentiate their offerings, attract new customers, or regain market share. The concept of repositioning has since been widely adopted across various industries as a key strategy for maintaining relevance and competitiveness.
See also: interposition, malposition, misposition, positionally, positioned, positioning, positions.