Positioning: meaning, definitions and examples
๐ฏ
positioning
[ หpษzษชหสษnษชล ]
in marketing
The action or process of identifying and promoting the unique selling points of a brand or product in order to differentiate it from competitors.
Synonyms
arrangement, location, placement
Examples of usage
- Effective positioning can help a brand stand out in a crowded market.
- Good positioning strategy can lead to increased brand awareness and customer loyalty.
in technology
The process of arranging items or data in a specific way to achieve a desired outcome or functionality.
Synonyms
alignment, configuration, placement
Examples of usage
- The positioning of elements on a website can impact user experience.
- Proper positioning of antennas is crucial for optimal signal reception.
in marketing
The act of establishing a particular image or identity for a brand or product in the minds of consumers.
Synonyms
Examples of usage
- Companies often spend a lot of resources on positioning their products in the market.
- It is important to position the product in a way that resonates with the target audience.
Translations
Translations of the word "positioning" in other languages:
๐ต๐น posicionamento
๐ฎ๐ณ เคธเฅเคฅเคฟเคคเคฟ เคจเคฟเคฐเฅเคงเคพเคฐเคฃ
๐ฉ๐ช Positionierung
๐ฎ๐ฉ penempatan
๐บ๐ฆ ะฟะพะทะธััะพะฝัะฒะฐะฝะฝั
๐ต๐ฑ pozycjonowanie
๐ฏ๐ต ใใธใทใงใใณใฐ
๐ซ๐ท positionnement
๐ช๐ธ posicionamiento
๐น๐ท konumlandฤฑrma
๐ฐ๐ท ํฌ์ง์ ๋
๐ธ๐ฆ ุชุญุฏูุฏ ุงูู ููุน
๐จ๐ฟ umรญstฤnรญ
๐ธ๐ฐ umiestnenie
๐จ๐ณ ๅฎไฝ
๐ธ๐ฎ pozicioniranje
๐ฎ๐ธ staรฐsetning
๐ฐ๐ฟ ะพัะฝะฐะปะฐััััั
๐ฌ๐ช แแแแแชแแแแแ แแแ
๐ฆ๐ฟ mรถvqelษลdirmษ
๐ฒ๐ฝ posicionamiento
Etymology
The term 'positioning' originated in the field of marketing in the 1960s, popularized by the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout. It refers to the strategy of creating a unique and favorable image for a brand or product in the minds of consumers. Over time, the concept of positioning has expanded beyond marketing to various industries, including technology and design, where it is used to describe the arrangement and presentation of elements for optimal outcomes.
See also: interposition, malposition, misposition, positionally, positioned, positions, repositioning.
Word Frequency Rank
Position #8,966 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.
- ...
- 8963 understandable
- 8964 uneven
- 8965 abundantly
- 8966 positioning
- 8967 guessed
- 8968 fortnight
- 8969 adjudication
- ...