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Positioning: meaning, definitions and examples

๐ŸŽฏ
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positioning

 

[ หŒpษ’zษชหˆสƒษ™nษชล‹ ]

Noun / Verb
Context #1 | Noun

in marketing

The action or process of identifying and promoting the unique selling points of a brand or product in order to differentiate it from competitors.

Synonyms

arrangement, location, placement.

Examples of usage

  • Effective positioning can help a brand stand out in a crowded market.
  • Good positioning strategy can lead to increased brand awareness and customer loyalty.
Context #2 | Noun

in technology

The process of arranging items or data in a specific way to achieve a desired outcome or functionality.

Synonyms

alignment, configuration, placement.

Examples of usage

  • The positioning of elements on a website can impact user experience.
  • Proper positioning of antennas is crucial for optimal signal reception.
Context #3 | Verb

in marketing

The act of establishing a particular image or identity for a brand or product in the minds of consumers.

Synonyms

locate, place, situate.

Examples of usage

  • Companies often spend a lot of resources on positioning their products in the market.
  • It is important to position the product in a way that resonates with the target audience.

Translations

Translations of the word "positioning" in other languages:

๐Ÿ‡ต๐Ÿ‡น posicionamento

๐Ÿ‡ฎ๐Ÿ‡ณ เคธเฅเคฅเคฟเคคเคฟ เคจเคฟเคฐเฅเคงเคพเคฐเคฃ

๐Ÿ‡ฉ๐Ÿ‡ช Positionierung

๐Ÿ‡ฎ๐Ÿ‡ฉ penempatan

๐Ÿ‡บ๐Ÿ‡ฆ ะฟะพะทะธั†ั–ะพะฝัƒะฒะฐะฝะฝั

๐Ÿ‡ต๐Ÿ‡ฑ pozycjonowanie

๐Ÿ‡ฏ๐Ÿ‡ต ใƒใ‚ธใ‚ทใƒงใƒ‹ใƒณใ‚ฐ

๐Ÿ‡ซ๐Ÿ‡ท positionnement

๐Ÿ‡ช๐Ÿ‡ธ posicionamiento

๐Ÿ‡น๐Ÿ‡ท konumlandฤฑrma

๐Ÿ‡ฐ๐Ÿ‡ท ํฌ์ง€์…”๋‹

๐Ÿ‡ธ๐Ÿ‡ฆ ุชุญุฏูŠุฏ ุงู„ู…ูˆู‚ุน

๐Ÿ‡จ๐Ÿ‡ฟ umรญstฤ›nรญ

๐Ÿ‡ธ๐Ÿ‡ฐ umiestnenie

๐Ÿ‡จ๐Ÿ‡ณ ๅฎšไฝ

๐Ÿ‡ธ๐Ÿ‡ฎ pozicioniranje

๐Ÿ‡ฎ๐Ÿ‡ธ staรฐsetning

๐Ÿ‡ฐ๐Ÿ‡ฟ ะพั€ะฝะฐะปะฐัั‚ั‹ั€ัƒ

๐Ÿ‡ฌ๐Ÿ‡ช แƒžแƒแƒ–แƒ˜แƒชแƒ˜แƒแƒœแƒ˜แƒ แƒ”แƒ‘แƒ

๐Ÿ‡ฆ๐Ÿ‡ฟ mรถvqelษ™ลŸdirmษ™

๐Ÿ‡ฒ๐Ÿ‡ฝ posicionamiento

Etymology

The term 'positioning' originated in the field of marketing in the 1960s, popularized by the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout. It refers to the strategy of creating a unique and favorable image for a brand or product in the minds of consumers. Over time, the concept of positioning has expanded beyond marketing to various industries, including technology and design, where it is used to describe the arrangement and presentation of elements for optimal outcomes.

See also: interposition, malposition, misposition, positionally, positioned, positions, repositioning.

Word Frequency Rank

Position #8,966 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.