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Positioning: meaning, definitions and examples

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positioning

 

[ˌpɒzɪˈʃənɪŋ ]

Definitions

Context #1 | Noun

in marketing

The action or process of identifying and promoting the unique selling points of a brand or product in order to differentiate it from competitors.

Synonyms

arrangement, location, placement.

Examples of usage

  • Effective positioning can help a brand stand out in a crowded market.
  • Good positioning strategy can lead to increased brand awareness and customer loyalty.
Context #2 | Noun

in technology

The process of arranging items or data in a specific way to achieve a desired outcome or functionality.

Synonyms

alignment, configuration, placement.

Examples of usage

  • The positioning of elements on a website can impact user experience.
  • Proper positioning of antennas is crucial for optimal signal reception.
Context #3 | Verb

in marketing

The act of establishing a particular image or identity for a brand or product in the minds of consumers.

Synonyms

locate, place, situate.

Examples of usage

  • Companies often spend a lot of resources on positioning their products in the market.
  • It is important to position the product in a way that resonates with the target audience.

Interesting Facts

Etymology

  • The word 'positioning' comes from the Latin term 'positio', which means placement or arrangement.
  • It was first used in English during the late 14th century, primarily to describe the act of placing something in a specific place.

Marketing

  • In marketing, positioning is about how a product is perceived in relation to competitors; brands try to carve a unique space in customers' minds.
  • Successful positioning can create a strong emotional connection with consumers, leading to brand loyalty.

Psychology

  • In psychology, positioning can refer to how an individual's perceived standing affects their self-esteem and interactions with others.
  • Social positioning influences group dynamics and plays a crucial role in leadership and influence.

Education

  • In educational contexts, positioning refers to how teachers set up their classrooms to facilitate learning and engagement.
  • Proper positioning of resources in a learning environment can enhance students' ability to absorb new information.

Technology

  • In web design, positioning elements correctly on a page is vital for creating a user-friendly experience.
  • Positioning in computer graphics involves calculating how objects are placed within a digital space, influencing visual representation.

Translations

Translations of the word "positioning" in other languages:

🇵🇹 posicionamento

🇮🇳 स्थिति निर्धारण

🇩🇪 Positionierung

🇮🇩 penempatan

🇺🇦 позиціонування

🇵🇱 pozycjonowanie

🇯🇵 ポジショニング

🇫🇷 positionnement

🇪🇸 posicionamiento

🇹🇷 konumlandırma

🇰🇷 포지셔닝

🇸🇦 تحديد الموقع

🇨🇿 umístění

🇸🇰 umiestnenie

🇨🇳 定位

🇸🇮 pozicioniranje

🇮🇸 staðsetning

🇰🇿 орналастыру

🇬🇪 პოზიციონირება

🇦🇿 mövqeləşdirmə

🇲🇽 posicionamiento

Word Frequency Rank

Position #8,966 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.