Positioning: meaning, definitions and examples

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positioning

[ ˌpɒzɪˈʃənɪŋ ]

^{Context #1}

in marketing

The action or process of identifying and promoting the unique selling points of a brand or product in order to differentiate it from competitors.

Synonyms

arrangement, location, placement

Examples of usage

Effective positioning can help a brand stand out in a crowded market.
Good positioning strategy can lead to increased brand awareness and customer loyalty.

^{Context #2}

in technology

The process of arranging items or data in a specific way to achieve a desired outcome or functionality.

Synonyms

alignment, configuration, placement

Examples of usage

The positioning of elements on a website can impact user experience.
Proper positioning of antennas is crucial for optimal signal reception.

^{Context #3}

in marketing

The act of establishing a particular image or identity for a brand or product in the minds of consumers.

Synonyms

locate, place, situate

Examples of usage

Companies often spend a lot of resources on positioning their products in the market.
It is important to position the product in a way that resonates with the target audience.

Translations

Translations of the word "positioning" in other languages:

🇵🇹 posicionamento

🇮🇳 स्थिति निर्धारण

🇩🇪 Positionierung

🇮🇩 penempatan

🇺🇦 позиціонування

🇵🇱 pozycjonowanie

🇯🇵 ポジショニング

🇫🇷 positionnement

🇪🇸 posicionamiento

🇹🇷 konumlandırma

🇰🇷 포지셔닝

🇸🇦 تحديد الموقع

🇨🇿 umístění

🇸🇰 umiestnenie

🇨🇳 定位

🇸🇮 pozicioniranje

🇮🇸 staðsetning

🇰🇿 орналастыру

🇬🇪 პოზიციონირება

🇦🇿 mövqeləşdirmə

🇲🇽 posicionamiento

Word origin

The term 'positioning' originated in the field of marketing in the 1960s, popularized by the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout. It refers to the strategy of creating a unique and favorable image for a brand or product in the minds of consumers. Over time, the concept of positioning has expanded beyond marketing to various industries, including technology and design, where it is used to describe the arrangement and presentation of elements for optimal outcomes.