Finesentence mobile logo
Sign in Login / Register

Positioning Meaning: Definition, Examples, and Translations

🎯
Add to dictionary

positioning

[ˌpɒzɪˈʃənɪŋ ]

Definitions

Context #1 | Noun

in marketing

The action or process of identifying and promoting the unique selling points of a brand or product in order to differentiate it from competitors.

Synonyms

arrangement, location, placement.

Examples of usage

  • Effective positioning can help a brand stand out in a crowded market.
  • Good positioning strategy can lead to increased brand awareness and customer loyalty.
Context #2 | Noun

in technology

The process of arranging items or data in a specific way to achieve a desired outcome or functionality.

Synonyms

alignment, configuration, placement.

Examples of usage

  • The positioning of elements on a website can impact user experience.
  • Proper positioning of antennas is crucial for optimal signal reception.
Context #3 | Verb

in marketing

The act of establishing a particular image or identity for a brand or product in the minds of consumers.

Synonyms

locate, place, situate.

Examples of usage

  • Companies often spend a lot of resources on positioning their products in the market.
  • It is important to position the product in a way that resonates with the target audience.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

  • In marketing, positioning is about how a product is perceived in relation to competitors; brands try to carve a unique space in customers' minds.
  • Successful positioning can create a strong emotional connection with consumers, leading to brand loyalty.

Psychology

  • In psychology, positioning can refer to how an individual's perceived standing affects their self-esteem and interactions with others.
  • Social positioning influences group dynamics and plays a crucial role in leadership and influence.

Education

  • In educational contexts, positioning refers to how teachers set up their classrooms to facilitate learning and engagement.
  • Proper positioning of resources in a learning environment can enhance students' ability to absorb new information.

Technology

  • In web design, positioning elements correctly on a page is vital for creating a user-friendly experience.
  • Positioning in computer graphics involves calculating how objects are placed within a digital space, influencing visual representation.

Origin of 'positioning'

Main points about word origin

  • The word 'positioning' comes from the Latin term 'positio', which means placement or arrangement.
  • It was first used in English during the late 14th century, primarily to describe the act of placing something in a specific place.

The term 'positioning' originated in the field of marketing in the 1960s, popularized by the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout. It refers to the strategy of creating a unique and favorable image for a brand or product in the minds of consumers. Over time, the concept of positioning has expanded beyond marketing to various industries, including technology and design, where it is used to describe the arrangement and presentation of elements for optimal outcomes.

See also: interposition, malposition, misposition, positionally, positioned, positions, repositioning.

Word Frequency Rank

Position #8,966 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.