Promotional: meaning, definitions and examples

Used when referring to materials or activities designed to promote a product, service, or event. It often implies the creation of items like flyers, brochures, or special offers to create interest.

• The company is giving out promotional samples to attract new customers.
• They launched a promotional campaign to increase awareness of the new product.

Specific to paid forms of communication aimed at informing potential customers about products or services. This includes TV commercials, magazine ads, online banners, etc.

• The company spent millions on advertising to boost their sales.
• They are using celebrity endorsements in their advertising strategy.

A broader term that encompasses all activities and strategies used to attract customers and increase sales. It includes market research, product design, advertising, and customer service.

• She has a degree in marketing and works as a marketing manager.
• The marketing team is working on a new strategy to target younger audiences.

Refers to the act of actively supporting or encouraging the progress of a product, service, or event. It can be used in various forms including live events, social media efforts, and partnerships.

• She is busy promoting her new book through social media and public readings.
• They are promoting the concert by partnering with local influencers.

Short for Public Relations, this term is used to describe the activities aimed at managing and improving the public perception of a company or individual. It involves media relations, press releases, and crisis management.

• The PR team quickly addressed the issue to avoid a public backlash.
• They hired a PR firm to handle their communications with the press.

Used to describe activities, materials, or efforts that are designed to promote or advertise a product, service, or event.

• The company launched a promotional event for their new product.
• We need more promotional materials to attract customers.

Refers to a specific message or announcement that aims to inform or persuade the public about a product, service, or event. Often used in print, online, radio, or TV.

• I saw an advertisement for the new car in the newspaper.
• The TV advertisement was very catchy.

Refers to activities designed to increase sales, awareness, or interest in a product or service, often involving special offers or events.

• They are running a special promotion for the holidays.
• The new movie's promotion included interviews and posters.

Describes a coordinated series of activities or events designed to achieve a particular goal, such as increasing sales or raising awareness about an issue.

• The election campaign was in full swing.
• They launched a social media campaign to promote their brand.

Encompasses a range of activities and strategies used to promote and sell products or services, including research, advertising, and sales techniques.

• She works in the marketing department.
• The company is focusing on digital marketing strategies.