Promotional Meaning: Definition, Examples, and Translations

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promotional

[prəˈməʊʃ(ə)n(ə)l ]

Definitions

^{Context #1 | Adjective}

marketing

Relating to the publicizing of a product, organization, or event in order to increase sales or public awareness.

Synonyms

PR, advertising, marketing, promoting.

Which Synonym Should You Choose?

Word	Description / Examples
promotional	Used when referring to materials or activities designed to promote a product, service, or event. It often implies the creation of items like flyers, brochures, or special offers to create interest. The company is giving out promotional samples to attract new customers. They launched a promotional campaign to increase awareness of the new product.
advertising	Specific to paid forms of communication aimed at informing potential customers about products or services. This includes TV commercials, magazine ads, online banners, etc. The company spent millions on advertising to boost their sales. They are using celebrity endorsements in their advertising strategy.
marketing	A broader term that encompasses all activities and strategies used to attract customers and increase sales. It includes market research, product design, advertising, and customer service. She has a degree in marketing and works as a marketing manager. The marketing team is working on a new strategy to target younger audiences.
promoting	Refers to the act of actively supporting or encouraging the progress of a product, service, or event. It can be used in various forms including live events, social media efforts, and partnerships. She is busy promoting her new book through social media and public readings. They are promoting the concert by partnering with local influencers.
PR	Short for Public Relations, this term is used to describe the activities aimed at managing and improving the public perception of a company or individual. It involves media relations, press releases, and crisis management. The PR team quickly addressed the issue to avoid a public backlash. They hired a PR firm to handle their communications with the press.

Examples of usage

Promotional materials such as flyers and brochures are commonly used to attract customers.
Many companies offer promotional discounts to encourage customers to make a purchase.
The promotional campaign for the new movie was a huge success.

^{Context #2 | Noun}

marketing

An advertising activity or material intended to increase sales or public awareness.

Synonyms

advertisement, campaign, marketing, promotion.

Which Synonym Should You Choose?

Word	Description / Examples
promotional	Used to describe activities, materials, or efforts that are designed to promote or advertise a product, service, or event. The company launched a promotional event for their new product. We need more promotional materials to attract customers.
advertisement	Refers to a specific message or announcement that aims to inform or persuade the public about a product, service, or event. Often used in print, online, radio, or TV. I saw an advertisement for the new car in the newspaper. The TV advertisement was very catchy.
promotion	Refers to activities designed to increase sales, awareness, or interest in a product or service, often involving special offers or events. They are running a special promotion for the holidays. The new movie's promotion included interviews and posters.
campaign	Describes a coordinated series of activities or events designed to achieve a particular goal, such as increasing sales or raising awareness about an issue. The election campaign was in full swing. They launched a social media campaign to promote their brand.
marketing	Encompasses a range of activities and strategies used to promote and sell products or services, including research, advertising, and sales techniques. She works in the marketing department. The company is focusing on digital marketing strategies.

Examples of usage

The company launched a new promotional campaign to boost sales.
She received a promotional gift with her purchase at the store.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

Promotional strategies can include discounts, contests, free samples, and special events to attract customers.
Companies often use social media as a key tool for running promotional campaigns, reaching wider audiences quickly.
Limited-time promotions create urgency, encouraging customers to make quick decisions to take advantage of special offers.

Pop Culture

The rise of influencer marketing is a modern form of promotional strategy, where celebrities and social media stars advertise products.
Television shows often use promotional teasers to create buzz and engage viewers before the premiere.

Psychology

Promotional offers leverage principles of scarcity and urgency to influence consumer behavior.
Studies show that bright colors and exciting visuals in promotional materials can increase attention and engagement.

Business Studies

Successful promotional campaigns can significantly boost a company's sales and brand visibility.
Understanding target audiences is crucial for tailoring effective promotional strategies.

Origin of 'promotional'

Main points about word origin

The word comes from the Latin 'promotio,' meaning 'to move forward or advance.'
It entered English in the early 20th century, reflecting the growth of business practices around advertising.

The word 'promotional' originated in the early 20th century from the verb 'promote', which comes from the Latin 'promovere' meaning 'move forward, advance'. The term evolved in the context of marketing and advertising to describe activities aimed at promoting products or events.

Word Frequency Rank

Ranked #10,398, this word falls into high-advanced vocabulary. It appears less frequently but is valuable for expressing precise meanings in specific contexts.

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10395 sparkling
10396 dispatched
10397 yon
10398 promotional
10399 contradict
10400 tendon
10401 stray
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