Objective: meaning, definitions and examples

Used when emphasizing the importance of being based on facts rather than feelings or opinions. Often found in formal, academic, or professional settings.

• We need an objective analysis of the data before making a decision.
• She provided an objective assessment of the situation.

Describes someone or something that is focused on achieving specific objectives. Commonly used in work, personal development, or competitive environments.

• He is a very goal-oriented manager who always meets his targets.
• Her goal-oriented approach helped her complete the project on time.

Emphasizes the absence of prejudice or favoritism. Generally used in contexts where equality and fair judgment are crucial.

• The news report was unbiased and factual.
• The scientist presented unbiased research findings.

Used when emphasizing fairness and the absence of bias, especially in contexts requiring judgement or mediation.

• The judge must remain impartial during the trial.
• An impartial mediator was brought in to resolve the dispute.

Appropriate in situations where there is a need to describe absence of strong opinions or standing, often to avoid conflict or maintain fairness.

• He tried to remain neutral during their argument.
• The country declared itself neutral during the conflict.

This word is often used in formal and professional settings to describe specific outcomes that one wants to achieve. It's common in business, education, and strategic planning contexts.

• Our primary objective this quarter is to increase market share by 5%.
• The objective of the workshop is to improve communication skills.

Goal can be used in a variety of settings, from personal development to professional achievements. It denotes a desired result that a person or organization envisions, plans, and commits to achieve.

• One of my goals is to learn Spanish.
• The company's goal is to become carbon neutral by 2030.

Aim is frequently used to talk about personal or organizational intentions. It can be used in both formal and informal settings, and it usually refers to an aspiration or intention rather than a definite task.

• My aim is to run a marathon by the end of the year.
• The project aims to reduce waste by 20%.

Target is often used in business and marketing to refer to specific, measurable objectives. It's slightly more aggressive and concrete than 'goal' or 'aim'. It can also have a negative connotation if used to describe someone being singled out in a harmful way.

• Our sales target for the next quarter is $1 million.
• The new campaign targets young professionals.

Purpose describes the reason for which something is done or created. It's often more abstract than 'objective' or 'goal' and can be used to talk about broader missions or reasons behind actions.

• The purpose of this meeting is to discuss the new marketing strategy.
• Finding a sense of purpose in life can lead to greater fulfillment.