Individualization: meaning, definitions and examples

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individualization

 

[ ɪnˌdɪvɪdʒuələˈzeɪʃən ]

Noun / Verb
Context #1 | Noun

in psychology

The process of making something or someone different and special, or giving them individual features.

Synonyms

customization, differentiation, personalization.

Which Synonym Should You Choose?

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Word Description / Examples
individualization

Used when emphasizing the process of making something unique to an individual, especially in educational or psychological contexts.

  • 'The teacher focused on the individualization of her lesson plans to better meet the needs of each student
  • '
personalization

Often used in marketing, technology, or service industries, referring to tailoring experiences or products to an individual's personal preferences or behaviors.

  • 'The app uses personalization to recommend content based on user interests
  • '
customization

Applies in contexts where products or services are modified according to the customer's specific requirements, often in business or technology settings.

  • 'The software allows for extensive customization to suit different business needs
  • '
differentiation

Used when describing the process of distinguishing something from others to make it stand out, often in marketing, education, or biology.

  • 'Product differentiation is a key strategy in gaining a competitive advantage
  • '

Examples of usage

  • Individualization is an important concept in psychology, focusing on the uniqueness of each person.
  • Teachers should strive for individualization in their approach to students, recognizing and valuing each student's unique qualities.
Context #2 | Noun

in business

The adaptation of a product or service to meet the specific needs of a particular customer or market segment.

Synonyms

customization, personalization, tailoring.

Which Synonym Should You Choose?

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Word Description / Examples
individualization

This word is often used in academic or professional environments to describe the process of making something unique to a specific person. It can be used in psychology, education, and medical settings.

  • The individualization of the learning plan helped the student excel
  • The doctor focused on the individualization of the treatment for each patient
customization

This is frequently used in business and marketing to describe the process of modifying a product or service to meet specific customer needs. It is common in areas like software, retail, and customer service.

  • The customer's satisfaction improved with the customization options for the software
  • Many companies offer customization to enhance the user's experience
personalization

This word is typically used in marketing and technology to describe the process of tailoring experiences, content, or products to individual preferences. It often involves data and algorithms.

  • The website's personalization features include recommendations based on browsing history
  • Personalized emails have a higher engagement rate
tailoring

Commonly used in fashion and clothing industries, this word refers to the act of altering or adjusting garments to fit someone perfectly. It can also be used more generally for making something fit a specific need or situation.

  • He took his suit to the tailor for some tailoring
  • The training program was tailored to fit the company's needs

Examples of usage

  • Successful companies often excel in individualization, providing tailored solutions for their customers.
  • In today's competitive market, companies must prioritize individualization to stand out from their competitors.
Context #3 | Verb

general

The act of making something unique or distinctive by giving it individual characteristics.

Synonyms

customize, personalize, tailor.

Which Synonym Should You Choose?

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Word Description / Examples
individualization

Typically used in academic or technical contexts to describe the process of making something unique for a person. It often implies a detailed, systematic approach.

  • The individualization of the education plan ensures that each student's needs are met.
  • Advances in medical research are leading to the individualization of treatment plans.
personalize

Often used in marketing, customer service, and casual settings to describe making something personal and unique for someone. It usually carries a positive connotation.

  • Personalize your mug with a photo of your family.
  • The company sends personalized emails to its customers on their birthdays.
customize

Commonly used in everyday and business contexts to convey making changes to something to suit a particular individual or group. Less formal than 'individualization'.

  • You can customize your laptop's settings to improve performance.
  • The app allows users to customize their profiles with different themes and fonts.
tailor

Usually used in professional and specific skill-based contexts like fashion, business, and customer services. It means making precise adjustments to meet the needs or preferences of someone.

  • We tailor our services to meet the unique needs of each client.
  • This suit was tailored to fit him perfectly.

Examples of usage

  • She individualized her workspace with personal photos and decorations.
  • The artist individualizes each piece by adding hand-painted details.

Translations

Translations of the word "individualization" in other languages:

🇵🇹 individualização

🇮🇳 व्यक्तिगतकरण

🇩🇪 Individualisierung

🇮🇩 individualisasi

🇺🇦 індивідуалізація

🇵🇱 indywidualizacja

🇯🇵 個別化 (kobetsuka)

🇫🇷 individualisation

🇪🇸 individualización

🇹🇷 bireyselleşme

🇰🇷 개별화 (gaebyeolhwa)

🇸🇦 تفريد (tafrid)

🇨🇿 individualizace

🇸🇰 individualizácia

🇨🇳 个性化 (gèxìnghuà)

🇸🇮 individualizacija

🇮🇸 einstaklingsmiðun

🇰🇿 жекешелендіру

🇬🇪 ინდივიდუალიზაცია (individualizatsia)

🇦🇿 fərdiləşdirmə

🇲🇽 individualización

Etymology

The term 'individualization' has its roots in the Latin word 'individuus', meaning 'indivisible' or 'undivided'. It first appeared in the mid-19th century, gaining prominence in psychology and business fields. The concept of individualization emphasizes the importance of recognizing and valuing the unique qualities of each person or product, leading to personalized experiences and tailored solutions.

See also: individualism, individualist, individuality, individualize, individualizer, individualizing, individually, individuals.