Personalization: meaning, definitions and examples

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personalization

[ ˌpɜː.sən.ə.laɪˈzeɪ.ʃən ]

^{Context #1}

marketing

The process of tailoring a product or service to individual customers' preferences or needs.

Synonyms

customization, individualization, tailoring

Examples of usage

Personalization has become a key strategy for many e-commerce websites.
Companies use personalization to enhance customer experience and increase loyalty.

^{Context #2}

technology

The act of making something more suitable for an individual by using technology or data.

Synonyms

customization, personalized marketing, targeted advertising

Examples of usage

Personalization in online advertising helps deliver targeted messages to specific audiences.
Personalization algorithms analyze user behavior to provide personalized recommendations.

^{Context #3}

psychology

The process of adapting or adjusting oneself to the needs, interests, or cultural norms of others.

Synonyms

accommodation, adaptation, adjustment

Examples of usage

Personalization in therapy involves tailoring treatment to the unique needs of each client.
Effective communication requires a level of personalization to connect with diverse audiences.

Translations

Translations of the word "personalization" in other languages:

🇵🇹 personalização

🇮🇳 व्यक्तिकरण

🇩🇪 Personalisierung

🇮🇩 personalisasi

🇺🇦 персоналізація

🇵🇱 personalizacja

🇯🇵 パーソナライズ

🇫🇷 personnalisation

🇪🇸 personalización

🇹🇷 kişiselleştirme

🇰🇷 개인화

🇸🇦 تخصيص

🇨🇿 personalizace

🇸🇰 personalizácia

🇨🇳 个性化

🇸🇮 personalizacija

🇮🇸 sérsníðing

🇰🇿 жекешелендіру

🇬🇪 პერსონალიზაცია

🇦🇿 şəxsiləşdirmə

🇲🇽 personalización

Word origin

The term 'personalization' emerged in the mid-20th century in the context of marketing and customer relationship management. Initially focused on tailoring products and services to individual preferences, personalization has evolved with advancements in technology to encompass a wide range of fields such as e-commerce, advertising, and psychology. The concept of personalization reflects a shift towards more personalized and customized experiences in a rapidly changing digital world.