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Personalization: meaning, definitions and examples

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personalization

 

[ ˌpɜː.sən.ə.laɪˈzeɪ.ʃən ]

Noun
Context #1 | Noun

marketing

The process of tailoring a product or service to individual customers' preferences or needs.

Synonyms

customization, individualization, tailoring.

Examples of usage

  • Personalization has become a key strategy for many e-commerce websites.
  • Companies use personalization to enhance customer experience and increase loyalty.
Context #2 | Noun

technology

The act of making something more suitable for an individual by using technology or data.

Synonyms

customization, personalized marketing, targeted advertising.

Examples of usage

  • Personalization in online advertising helps deliver targeted messages to specific audiences.
  • Personalization algorithms analyze user behavior to provide personalized recommendations.
Context #3 | Noun

psychology

The process of adapting or adjusting oneself to the needs, interests, or cultural norms of others.

Synonyms

accommodation, adaptation, adjustment.

Examples of usage

  • Personalization in therapy involves tailoring treatment to the unique needs of each client.
  • Effective communication requires a level of personalization to connect with diverse audiences.

Translations

Translations of the word "personalization" in other languages:

🇵🇹 personalização

🇮🇳 व्यक्तिकरण

🇩🇪 Personalisierung

🇮🇩 personalisasi

🇺🇦 персоналізація

🇵🇱 personalizacja

🇯🇵 パーソナライズ

🇫🇷 personnalisation

🇪🇸 personalización

🇹🇷 kişiselleştirme

🇰🇷 개인화

🇸🇦 تخصيص

🇨🇿 personalizace

🇸🇰 personalizácia

🇨🇳 个性化

🇸🇮 personalizacija

🇮🇸 sérsníðing

🇰🇿 жекешелендіру

🇬🇪 პერსონალიზაცია

🇦🇿 şəxsiləşdirmə

🇲🇽 personalización

Etymology

The term 'personalization' emerged in the mid-20th century in the context of marketing and customer relationship management. Initially focused on tailoring products and services to individual preferences, personalization has evolved with advancements in technology to encompass a wide range of fields such as e-commerce, advertising, and psychology. The concept of personalization reflects a shift towards more personalized and customized experiences in a rapidly changing digital world.

See also: impersonal, personalize, personalized, personalizing.

Word Frequency Rank

At rank #28,097, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.