Catchword Meaning: Definition, Examples, and Translations
๐ข
catchword
[หkรฆสงwษrd ]
Definition
phrase usage
A catchword is a popular, memorable phrase or slogan often used in advertising or politics to encapsulate a complex idea or promote a campaign. Catchwords can be effective in communicating a message quickly and creating a strong impression in the minds of the audience.
Synonyms
mantra, motto, slogan, tagline.
Examples of usage
- The campaign's catchword was 'Change we can believe in.'
- In marketing, a good catchword can make a product memorable.
- Her speech included several catchwords that resonated with the audience.
Translations
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Interesting Facts
Media and Advertising
- Catchphrases in commercials are designed to be memorable, making them effective marketing tools.
- Famous catchphrases, like 'Just Do It', have become synonymous with the brands they represent.
Literature
- Catchwords are often used in poetry and prose to create a rhythmic and memorable quality in the text.
- Authors like Shakespeare employed catchwords to leave a lasting impression on the audience.
Psychology
- Psychologists study catchwords to understand how language shapes memory and persuasion.
- Repetition of certain catchwords can enhance recall and influence attitudes in social settings.
Popular Culture
- Catchphrases from television shows and movies often become parts of everyday language, showcasing their cultural impact.
- 'Bazinga!' from the show 'The Big Bang Theory' illustrates how a single word can become ingrained in popular culture.
Origin of 'catchword'
Main points about word origin
- The origin of 'catchword' dates back to the early 19th century, combining 'catch', meaning to grab or hold, with 'word'.
- This term originally described a printed word used in the margins of pages to indicate a specific idea or theme.
The term 'catchword' has its origins in the early 19th century. It is formed from 'catch,' meaning to seize or grab, and 'word,' indicating a specific term or phrase. The idea behind a catchword is to capture the attention of an audience and convey a particular message succinctly. The practice of using catchy words or phrases is particularly prevalent in advertising and political discourse, where the ability to resonate with the public is crucial. Over time, 'catchword' has evolved to refer not just to advertising but also to any phrase that captures a concept, sentiment, or movement.