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Tagline: meaning, definitions and examples

๐Ÿ’ฌ
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tagline

 

[หˆtaษกlaษชn ]

Definition

Context #1 | Noun

marketing

A memorable phrase used to convey the essence of a brand or product. It is often used in advertising campaigns to create brand awareness and attract customers.

Synonyms

catchphrase, slogan.

Which Synonym Should You Choose?

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Word Description / Examples
tagline

Often used in marketing and branding, a tagline is a short and memorable phrase that represents a brand or a product. It is designed to be catchy and give the audience an idea of the brand's values or promise.

  • Nike's tagline 'Just Do It' is known worldwide.
  • The company's new tagline emphasizes sustainability and innovation.
slogan

Similar to a tagline, a slogan is a short, memorable phrase used in advertising and marketing. However, it is often more versatile and can also be used to rally people around a cause or campaign.

  • The environmental group used the slogan 'Save the Earth' in their campaign.
  • McDonald's uses the slogan 'I'm Lovin' It' in their advertisements.
catchphrase

A catchphrase is a phrase that becomes popular and is often associated with a specific person, character, or show. It can be humorous or memorable and is typically used in entertainment and media.

  • Homer Simpson's catchphrase 'D'oh!' is instantly recognizable.
  • The politician's catchphrase became a part of his identity.

Examples of usage

  • "Just Do It" by Nike is a famous tagline that emphasizes the brand's empowering message.
  • The tagline "The happiest place on earth" is associated with Disneyland.

Interesting Facts

Etymology

  • The term 'tagline' originated from the combination of 'tag', which means a label or title, and 'line', referring to a short sentence.
  • In advertising, it started being used in the late 19th century as companies sought ways to catch consumer attention quickly.

Marketing

  • A successful tagline can create immediate brand recognition, making it easier for customers to remember.
  • Some famous taglines, such as 'Just Do It' and 'I'm Lovin' It', encapsulate brand values and resonate emotionally with consumers.
  • Market research shows that taglines can enhance recall rates by up to 51% in brand identification tests.

Pop Culture

  • Taglines often appear in movies and television shows, setting the tone and context for what audiences can expect.
  • Iconic movie taglines like 'In space, no one can hear you scream' create suspense and intrigue, often becoming as memorable as the film itself.

Psychology

  • Using rhymes or alliteration in taglines can increase memorability because they engage the brain in a playful way.
  • The principle of 'cognitive fluency' suggests that simple and clear taglines are more easily processed and liked by audiences.

Literature

  • Taglines are akin to a book's blurb; they entice readers and provide insight into the content in just a few words.
  • Writers often use taglines for their books to communicate the essence of their story, helping to attract the right audience.

Translations

Translations of the word "tagline" in other languages:

๐Ÿ‡ต๐Ÿ‡น slogan

๐Ÿ‡ฎ๐Ÿ‡ณ เคŸเฅˆเค—เคฒเคพเค‡เคจ

๐Ÿ‡ฉ๐Ÿ‡ช Slogan

๐Ÿ‡ฎ๐Ÿ‡ฉ slogan

๐Ÿ‡บ๐Ÿ‡ฆ ะดะตะฒั–ะท

๐Ÿ‡ต๐Ÿ‡ฑ slogan

๐Ÿ‡ฏ๐Ÿ‡ต ใ‚ญใƒฃใƒƒใƒใƒ•ใƒฌใƒผใ‚บ

๐Ÿ‡ซ๐Ÿ‡ท slogan

๐Ÿ‡ช๐Ÿ‡ธ eslogan

๐Ÿ‡น๐Ÿ‡ท slogan

๐Ÿ‡ฐ๐Ÿ‡ท ์Šฌ๋กœ๊ฑด

๐Ÿ‡ธ๐Ÿ‡ฆ ุดุนุงุฑ

๐Ÿ‡จ๐Ÿ‡ฟ slogan

๐Ÿ‡ธ๐Ÿ‡ฐ slogan

๐Ÿ‡จ๐Ÿ‡ณ ๆ ‡่ฏญ

๐Ÿ‡ธ๐Ÿ‡ฎ slogan

๐Ÿ‡ฎ๐Ÿ‡ธ slagorรฐ

๐Ÿ‡ฐ๐Ÿ‡ฟ าฑั€ะฐะฝ

๐Ÿ‡ฌ๐Ÿ‡ช แƒกแƒšแƒแƒ’แƒแƒœแƒ˜

๐Ÿ‡ฆ๐Ÿ‡ฟ ลŸรผar

๐Ÿ‡ฒ๐Ÿ‡ฝ eslogan

Word Frequency Rank

Ranking #35,923, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.