Tagline: meaning, definitions and examples

Often used in marketing and branding, a tagline is a short and memorable phrase that represents a brand or a product. It is designed to be catchy and give the audience an idea of the brand's values or promise.

• Nike's tagline 'Just Do It' is known worldwide.
• The company's new tagline emphasizes sustainability and innovation.

Similar to a tagline, a slogan is a short, memorable phrase used in advertising and marketing. However, it is often more versatile and can also be used to rally people around a cause or campaign.

• The environmental group used the slogan 'Save the Earth' in their campaign.
• McDonald's uses the slogan 'I'm Lovin' It' in their advertisements.

A catchphrase is a phrase that becomes popular and is often associated with a specific person, character, or show. It can be humorous or memorable and is typically used in entertainment and media.

• Homer Simpson's catchphrase 'D'oh!' is instantly recognizable.
• The politician's catchphrase became a part of his identity.