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Tagline Meaning: Definition, Examples, and Translations

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tagline

[ˈtaɡlaɪn ]

Definition

Context #1 | Noun

marketing

A memorable phrase used to convey the essence of a brand or product. It is often used in advertising campaigns to create brand awareness and attract customers.

Synonyms

catchphrase, slogan.

Which Synonym Should You Choose?

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Word Description / Examples
tagline

Often used in marketing and branding, a tagline is a short and memorable phrase that represents a brand or a product. It is designed to be catchy and give the audience an idea of the brand's values or promise.

  • Nike's tagline 'Just Do It' is known worldwide.
  • The company's new tagline emphasizes sustainability and innovation.
slogan

Similar to a tagline, a slogan is a short, memorable phrase used in advertising and marketing. However, it is often more versatile and can also be used to rally people around a cause or campaign.

  • The environmental group used the slogan 'Save the Earth' in their campaign.
  • McDonald's uses the slogan 'I'm Lovin' It' in their advertisements.
catchphrase

A catchphrase is a phrase that becomes popular and is often associated with a specific person, character, or show. It can be humorous or memorable and is typically used in entertainment and media.

  • Homer Simpson's catchphrase 'D'oh!' is instantly recognizable.
  • The politician's catchphrase became a part of his identity.

Examples of usage

  • "Just Do It" by Nike is a famous tagline that emphasizes the brand's empowering message.
  • The tagline "The happiest place on earth" is associated with Disneyland.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

  • A successful tagline can create immediate brand recognition, making it easier for customers to remember.
  • Some famous taglines, such as 'Just Do It' and 'I'm Lovin' It', encapsulate brand values and resonate emotionally with consumers.
  • Market research shows that taglines can enhance recall rates by up to 51% in brand identification tests.

Pop Culture

  • Taglines often appear in movies and television shows, setting the tone and context for what audiences can expect.
  • Iconic movie taglines like 'In space, no one can hear you scream' create suspense and intrigue, often becoming as memorable as the film itself.

Psychology

  • Using rhymes or alliteration in taglines can increase memorability because they engage the brain in a playful way.
  • The principle of 'cognitive fluency' suggests that simple and clear taglines are more easily processed and liked by audiences.

Literature

  • Taglines are akin to a book's blurb; they entice readers and provide insight into the content in just a few words.
  • Writers often use taglines for their books to communicate the essence of their story, helping to attract the right audience.

Origin of 'tagline'

Main points about word origin

  • The term 'tagline' originated from the combination of 'tag', which means a label or title, and 'line', referring to a short sentence.
  • In advertising, it started being used in the late 19th century as companies sought ways to catch consumer attention quickly.

The term 'tagline' originated in the 1930s as a way to distinguish a company's brand from competitors. Initially used in the film industry, taglines became popular in marketing and advertising to create brand recognition. Today, taglines are an essential part of branding strategies, helping companies connect with their target audience and differentiate themselves in the market.

See also: tag, tagger, tagging.

Word Frequency Rank

Ranking #35,923, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.