Catchphrase: meaning, definitions and examples

Etymology

• The term 'catchphrase' originated in the late 19th century, combining 'catch', meaning to capture attention, with 'phrase', a group of words.
• It was first used in advertising to describe memorable slogans that stuck with consumers.

Media and Entertainment

• Catchphrases often emerge from TV shows and movies, becoming part of everyday conversation, like 'I’ll be back' from Terminator.
• Comedians frequently use catchphrases to enhance their performance and make their jokes memorable.

Psychology

• Humans are drawn to repetition; catchphrases create familiarity and comfort, making them easier to remember.
• The mere exposure effect explains why people can feel more positively toward a phrase after hearing it repeatedly.

Cultural Impact

• Certain catchphrases can reflect or influence cultural trends, like 'Just Do It' which has inspired countless people to exercise.
• Catchphrases can unite communities, as seen when fans rally around a beloved saying from their favorite sports team.

Marketing

• Brands often use catchphrases in advertisements to create a lasting impression and build brand identity.
• Successful catchphrases can boost sales and brand loyalty by evoking specific emotions or memories in consumers.