Motto: meaning, definitions and examples

A motto is a short, memorable phrase or sentence that sums up the beliefs or ideals of an individual, organization, or institution. It's often used as a guide for behavior or a slogan.

• The school's motto is 'Knowledge is Power'
• Our family motto is 'Always do your best
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A saying is a short, commonly known expression that conveys advice or wisdom, often originating from traditional folklore or popular culture. It can be used in various situations to encapsulate a piece of practical knowledge.

• An old saying goes, 'A stitch in time saves nine
• ' 'The early bird catches the worm' is another popular saying

A maxim is a concise statement that expresses a general truth, fundamental principle, or rule of conduct. It is often handed down historically or considered a piece of universal wisdom.

• One famous maxim is 'Honesty is the best policy
• ' Another well-known maxim is 'Actions speak louder than words
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A credo is a set of firm beliefs or principles that guide someone's actions. It generally refers to personal or organizational philosophy on a more profound, sometimes spiritual, level.

• Her personal credo is to treat others as she would like to be treated
• The company's credo is based on integrity and innovation

Used to describe a short phrase or sentence that expresses a guiding principle or belief of an individual or group.

• 'Live and let live' is her motto.
• The team's motto is 'Together we achieve more.'

Typically refers to a motto associated with a coat of arms or a family crest, often reflecting the heritage and values of a noble family.

• The heraldic motto on the coat of arms reads 'Fortune favors the brave'.
• His family's heraldic motto is 'By courage and faith.'

Specifically refers to a phrase or sentence that conveys the values or guiding principles of a particular family, often passed down through generations.

• Their family motto has always been 'Strength and Honor.'
• The Carters' family motto is 'Faith, Love, Respect.'