Targetting Meaning: Definition, Examples, and Translations
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targetting
[หtษหrษกษชtษชล ]
Definitions
marketing strategy
Targeting refers to the process of identifying and reaching specific groups of consumers to market products or services effectively. It involves analyzing consumer behavior and preferences to tailor marketing efforts accordingly.
Synonyms
aiming, directing, focusing, honing.
Examples of usage
- The company is targeting millennials for its new product line.
- Our advertising campaign is targeting local small businesses.
- They are targeting environmentally conscious consumers with their sustainable practices.
marketing focus
Targeting can also refer to a strategy in marketing where specific demographics are selected as the focus for promoting a product or service. This could include geographic, demographic, or behavioral factors.
Synonyms
concentration, focus, niche, selection.
Examples of usage
- Effective targeting helped increase sales for the brand.
- Their targeting strategy involves detailed market research.
- Targeting the right audience is key to successful marketing.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Marketing
- In marketing, targeting refers to identifying and reaching specific consumer demographics to enhance advertising effectiveness.
- Data analytics has transformed targeting methods, allowing marketers to tailor messages based on behavior and preferences.
- Behavioral targeting uses users' online activities to present them with personalized ads that match their interests.
Psychology
- Research shows that people are more motivated when a clear target is set, as it directs focus and enables measurable progress.
- Goal-setting theory emphasizes how specific and challenging targets lead to higher performance levels.
- The concept of targeting also applies to cognitive psychology, where attention is selectively directed toward relevant stimuli.
Technology
- In technology, targeting can refer to directing resources in computing power, like optimizing performance for certain applications.
- Geolocation services use targeting to provide personalized recommendations or ads based on a user's physical location.
- Machine learning enables more precise targeting in various fields by analyzing vast amounts of data for patterns.
Education
- Targeting educational interventions helps teachers focus on specific students' needs to improve learning outcomes.
- Differentiated instruction aims to target diverse learning styles within a classroom for more effective teaching.
- Targeted feedback in education refers to specific comments given to students that help guide their future performance.
Origin of 'targetting'
Main points about word origin
- The word comes from 'target', which dates back to the late Middle Ages and originally meant 'a mark for shooting at'.
- Adding 'ing' indicates the action of aiming or directing something towards a specific point.
- Targeting often involves understanding the nature of the target to improve effectiveness.
The word 'targeting' originates from the noun 'target', which comes from the Middle French word 'tergette', meaning a small shield or a mark, associated with the action of directing or aiming something toward a specific point or goal. It evolved in English around the 15th century, where 'target' began to denote the object of intention or focus. The verb form 'to target' emerged in the 20th century, particularly in the context of marketing and advertising, to signify the act of identifying and pursuing specific consumers or markets. The use of 'targeting' in marketing is often linked to the rise of data analytics and consumer research in the late 20th and early 21st centuries. Today, it signifies a crucial aspect of modern marketing strategies aimed at optimizing audience engagement and maximizing return on investment.