Targetting: meaning, definitions and examples

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targetting

 

[ ˈtɑːrɡɪtɪŋ ]

Verb / Noun
Context #1 | Verb

marketing strategy

Targeting refers to the process of identifying and reaching specific groups of consumers to market products or services effectively. It involves analyzing consumer behavior and preferences to tailor marketing efforts accordingly.

Synonyms

aiming, directing, focusing, honing.

Examples of usage

  • The company is targeting millennials for its new product line.
  • Our advertising campaign is targeting local small businesses.
  • They are targeting environmentally conscious consumers with their sustainable practices.
Context #2 | Noun

marketing focus

Targeting can also refer to a strategy in marketing where specific demographics are selected as the focus for promoting a product or service. This could include geographic, demographic, or behavioral factors.

Synonyms

concentration, focus, niche, selection.

Examples of usage

  • Effective targeting helped increase sales for the brand.
  • Their targeting strategy involves detailed market research.
  • Targeting the right audience is key to successful marketing.

Translations

Translations of the word "targetting" in other languages:

🇵🇹 segmentação

🇮🇳 लक्ष्य निर्धारण

🇩🇪 Zielgruppenansprache

🇮🇩 penargetan

🇺🇦 цілевказування

🇵🇱 targetowanie

🇯🇵 ターゲッティング

🇫🇷 ciblage

🇪🇸 segmentación

🇹🇷 hedefleme

🇰🇷 타겟팅

🇸🇦 استهداف

🇨🇿 cílení

🇸🇰 cielenie

🇨🇳 目标定位

🇸🇮 ciljanje

🇮🇸 markmiðsetning

🇰🇿 нысаналау

🇬🇪 მიზნის დასახვა

🇦🇿 hədəfləmə

🇲🇽 segmentación

Etymology

The word 'targeting' originates from the noun 'target', which comes from the Middle French word 'tergette', meaning a small shield or a mark, associated with the action of directing or aiming something toward a specific point or goal. It evolved in English around the 15th century, where 'target' began to denote the object of intention or focus. The verb form 'to target' emerged in the 20th century, particularly in the context of marketing and advertising, to signify the act of identifying and pursuing specific consumers or markets. The use of 'targeting' in marketing is often linked to the rise of data analytics and consumer research in the late 20th and early 21st centuries. Today, it signifies a crucial aspect of modern marketing strategies aimed at optimizing audience engagement and maximizing return on investment.

Word Frequency Rank

Ranking #39,457, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.