Shill: meaning, definitions and examples
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shill
[ ʃɪl ]
deceptive promotion
A shill is a person who promotes or endorses a product, service, or event for the purpose of appearing to be an independent customer or fan, but is actually affiliated with the seller. This practice is often deceptive, as shills can create a false sense of popularity or credibility for the item being promoted. Shills are commonly utilized in various contexts, including online marketing and gambling, where they may pose as legitimate users to lure others into participating. Their actions are generally considered unethical since they mislead potential customers.
Synonyms
endorsers, front, promoter, stooge.
Examples of usage
- The online forum was filled with shills trying to boost sales.
- A shill was hired to create excitement about the new product launch.
- Some reviewers were revealed to be shills for the company.
- The casino used shills to make the games seem more appealing.
Translations
Translations of the word "shill" in other languages:
🇵🇹 promotor disfarçado
🇮🇳 धोखेबाज़
🇩🇪 Schwindler
🇮🇩 penipu
🇺🇦 шилд
🇵🇱 oszust
🇯🇵 シル
🇫🇷 escroc
🇪🇸 estafador
🇹🇷 dolandırıcı
🇰🇷 사기꾼
🇸🇦 نصاب
🇨🇿 podvodník
🇸🇰 podvodník
🇨🇳 骗子
🇸🇮 prevarant
🇮🇸 svikari
🇰🇿 алаяқ
🇬🇪 თაღლითი
🇦🇿 fırıldaqçı
🇲🇽 estafador
Etymology
The term 'shill' originated in the late 19th century, possibly derived from the word 'shillaber,' a slang term used in con game circles. It is speculated that the root of the word may relate to the activities of charitable organizations that sometimes employed individuals to canvas in public places. These individuals, often posing as genuine contributors, would help generate donations under false pretenses. Over time, the term evolved in the context of fraud and deception, with its association closely tied to the world of gambling and hustles. As advertising tactics and marketing strategies advanced, 'shill' became a broader term used to describe anyone engaged in dishonest promotional activities, particularly in online environments where anonymity can mask true intentions.