Goodwill: meaning, definitions and examples
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goodwill
[ ˈɡʊdˌwɪl ]
business concept
Goodwill refers to an intangible asset that represents the value of a company's brand, customer relationships, employee relations, and other factors that contribute to the company's earning power. It is often calculated during the acquisition of a business, where the purchase price exceeds the fair market value of its tangible assets.
Synonyms
brand value, intangible asset, reputation
Examples of usage
- The company was sold for $2 million, which included $500,000 of goodwill.
- Goodwill can play a significant role in business valuations.
- Investors consider goodwill as part of their investment strategy.
social context
Goodwill can also refer to the friendly, helpful, or cooperative feelings or attitudes that people have toward one another or toward a group. It is important in establishing and maintaining relationships, often resulting in increased trust and cooperation.
Synonyms
benevolence, friendliness, kindness
Examples of usage
- The organization built goodwill in the community through its charitable donations.
- Acts of kindness can help foster goodwill among neighbors.
- The company's commitment to sustainability has created goodwill with its customers.
Translations
Translations of the word "goodwill" in other languages:
🇵🇹 boa vontade
- goodwill
- valor de mercado
🇮🇳 अच्छी इच्छा
- goodwill
- सद्भावना
🇩🇪 Wohlwollen
- goodwill
- Geschäfts- goodwill
🇮🇩 niat baik
- goodwill
- reputasi
🇺🇦 добра воля
- goodwill
- goodwill
🇵🇱 dobra wola
- goodwill
- wartość rynkowa
🇯🇵 善意
- goodwill
- グッドウィル
🇫🇷 bonne volonté
- goodwill
- goodwill
🇪🇸 buena voluntad
- goodwill
- valor de mercado
🇹🇷 iyi niyet
- goodwill
- piyasa değeri
🇰🇷 선의
- goodwill
- 상업적 goodwill
🇸🇦 نية حسنة
- goodwill
- قيمة السوق
🇨🇿 dobrá vůle
- goodwill
- obchodní goodwill
🇸🇰 dobrá vôľa
- goodwill
- obchodný goodwill
🇨🇳 善意
- goodwill
- 市场价值
🇸🇮 dobra volja
- goodwill
- tržna vrednost
🇮🇸 góðvilji
- goodwill
- markaðsvirði
🇰🇿 жақсы ниет
- goodwill
- нарықтық құн
🇬🇪 კარგი ნება
- goodwill
- ბაზრის ღირებულება
🇦🇿 yaxşı niyyət
- goodwill
- bazar dəyəri
🇲🇽 buena voluntad
- goodwill
- valor de mercado
Word origin
The term 'goodwill' originates from the combination of 'good' and 'will', with 'good' deriving from Old English 'gōd', which means virtuous or beneficial. The conceptual melding of these terms emphasizes a positive disposition toward others, whether in personal relationships or commerce. Goodwill has been integral to trade and economics since the rise of marketplace interactions, where trust and reputation heavily influence business transactions. In the 16th century, this concept became formalized in accounting and business law, representing intangible benefits a company might possess, beyond physical assets. The historical development of goodwill reflects a broader understanding of the importance of relationships in commerce and society.