Pivoting: meaning, definitions and examples

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pivoting

 

[ หˆpษชvษชtษชล‹ ]

Verb / Noun
Context #1 | Verb

business strategy

Pivoting is a business strategy that involves a fundamental shift in the direction of a company. This may occur when a business realizes that its original product or market is unsustainable or no longer viable. By pivoting, a company aims to adapt to changing market conditions, customer preferences, or competitive pressures. This strategy can involve changes to the company's product, target audience, or overall business model. Pivoting is often used by startups to find a more profitable and sustainable approach to their operations.

Synonyms

change, redirect, shift

Examples of usage

  • The startup is pivoting from a B2C model to a B2B service.
  • After analyzing customer feedback, they decided it's time for a pivot.
  • The company has pivoted its focus to online sales.
  • Investors encouraged the team to consider a pivot in their strategy.
Context #2 | Noun

sports move

In sports, pivoting refers to a specific move where a player maintains a fixed position while shifting their weight or turning. This technique is commonly used in basketball, soccer, and other sports to evade defenders or change direction quickly. Pivoting allows for greater mobility and can create space for offensive plays. Proper execution of a pivot requires balance, speed, and awareness of the surrounding players.

Synonyms

rotate, shift, turn

Examples of usage

  • She made a quick pivot to avoid the opponent.
  • Pivoting is crucial for maintaining control during the game.
  • His pivot created an opening for a clear shot.
  • The coach emphasized the importance of pivoting in practice.

Translations

Translations of the word "pivoting" in other languages:

๐Ÿ‡ต๐Ÿ‡น pivotando

๐Ÿ‡ฎ๐Ÿ‡ณ เคชเคฟเคตเคŸเคฟเค‚เค—

๐Ÿ‡ฉ๐Ÿ‡ช Pivotierung

๐Ÿ‡ฎ๐Ÿ‡ฉ pivoting

๐Ÿ‡บ๐Ÿ‡ฆ ะฟะพะฒะพั€ะพั‚

๐Ÿ‡ต๐Ÿ‡ฑ pivotowanie

๐Ÿ‡ฏ๐Ÿ‡ต ใƒ”ใƒœใƒƒใƒˆ

๐Ÿ‡ซ๐Ÿ‡ท pivotement

๐Ÿ‡ช๐Ÿ‡ธ pivotando

๐Ÿ‡น๐Ÿ‡ท pivotlama

๐Ÿ‡ฐ๐Ÿ‡ท ํ”ผ๋ฒ—ํŒ…

๐Ÿ‡ธ๐Ÿ‡ฆ ุชุญูˆูŠู„

๐Ÿ‡จ๐Ÿ‡ฟ pivotovรกnรญ

๐Ÿ‡ธ๐Ÿ‡ฐ pivotovanie

๐Ÿ‡จ๐Ÿ‡ณ ๆžข่ฝด

๐Ÿ‡ธ๐Ÿ‡ฎ pivotiranje

๐Ÿ‡ฎ๐Ÿ‡ธ fletturnar

๐Ÿ‡ฐ๐Ÿ‡ฟ ะฟะธะฒะพั‚ั‚ะฐัƒ

๐Ÿ‡ฌ๐Ÿ‡ช แƒžแƒ˜แƒ•แƒแƒขแƒ˜แƒ แƒ”แƒ‘แƒ

๐Ÿ‡ฆ๐Ÿ‡ฟ pivoting

๐Ÿ‡ฒ๐Ÿ‡ฝ pivotando

Etymology

The term 'pivot' originated from the Middle French word 'pivot', which means 'a turning point or hinge'. It entered the English language around the late 15th century, initially referring to something that turns or revolves. The use of 'pivot' in a figurative sense, especially in business and technology contexts, has evolved significantly since the early 2000s, particularly with the rise of startups and entrepreneurship. Its connotations now emphasize adaptability and strategic flexibility, reflecting the fast-paced nature of modern markets. The concept has become integral to discussions about innovation, growth, and survival in competitive industries.

Word Frequency Rank

At rank #25,922, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.