Pivoting Meaning: Definition, Examples, and Translations
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pivoting
[หpษชvษชtษชล ]
Definitions
business strategy
Pivoting is a business strategy that involves a fundamental shift in the direction of a company. This may occur when a business realizes that its original product or market is unsustainable or no longer viable. By pivoting, a company aims to adapt to changing market conditions, customer preferences, or competitive pressures. This strategy can involve changes to the company's product, target audience, or overall business model. Pivoting is often used by startups to find a more profitable and sustainable approach to their operations.
Synonyms
Examples of usage
- The startup is pivoting from a B2C model to a B2B service.
- After analyzing customer feedback, they decided it's time for a pivot.
- The company has pivoted its focus to online sales.
- Investors encouraged the team to consider a pivot in their strategy.
sports move
In sports, pivoting refers to a specific move where a player maintains a fixed position while shifting their weight or turning. This technique is commonly used in basketball, soccer, and other sports to evade defenders or change direction quickly. Pivoting allows for greater mobility and can create space for offensive plays. Proper execution of a pivot requires balance, speed, and awareness of the surrounding players.
Synonyms
Examples of usage
- She made a quick pivot to avoid the opponent.
- Pivoting is crucial for maintaining control during the game.
- His pivot created an opening for a clear shot.
- The coach emphasized the importance of pivoting in practice.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Business
- In the startup world, 'pivoting' refers to shifting the business model to adapt to market demands.
- Successful pivots can lead to major breakthroughs; Instagram started as a check-in app before focusing on photo sharing.
- Famous companies like Netflix have pivoted from DVD rentals to streaming services, revolutionizing how we consume media.
Sports
- In basketball, pivoting helps players create space and dodge defenders without leaving their position.
- The ability to pivot can significantly enhance a player's agility and overall effectiveness on the court.
- Pivoting techniques in sports can also apply to other games like soccer, where players must quickly change direction.
Psychology
- Psychologists study the concept of 'cognitive flexibility', which is similar to pivoting in that itโs about adapting thoughts to new information.
- Being able to pivot in thinking can lead to better problem-solving and creative solutions.
- Individuals with strong pivoting abilities can often handle stress and unexpected changes more effectively.
Technology
- In data analytics, 'pivot tables' allow users to reorganize and summarize data dynamically for more insights.
- Software development often involves pivoting processes to incorporate user feedback and improve products progressively.
- The rise of cloud computing has enabled faster pivoting in tech startups, allowing for rapid adjustments to service offerings.
Origin of 'pivoting'
Main points about word origin
- The word 'pivot' comes from the Latin word 'pivotalis', meaning 'to turn'.
- Originally, 'pivot' referred to a small rod or pin on which something turns or balances.
- The use of 'pivot' in a figurative sense can be traced back to the late 19th century.
The term 'pivot' originated from the Middle French word 'pivot', which means 'a turning point or hinge'. It entered the English language around the late 15th century, initially referring to something that turns or revolves. The use of 'pivot' in a figurative sense, especially in business and technology contexts, has evolved significantly since the early 2000s, particularly with the rise of startups and entrepreneurship. Its connotations now emphasize adaptability and strategic flexibility, reflecting the fast-paced nature of modern markets. The concept has become integral to discussions about innovation, growth, and survival in competitive industries.