Pivoting: meaning, definitions and examples
๐
pivoting
[ หpษชvษชtษชล ]
business strategy
Pivoting is a business strategy that involves a fundamental shift in the direction of a company. This may occur when a business realizes that its original product or market is unsustainable or no longer viable. By pivoting, a company aims to adapt to changing market conditions, customer preferences, or competitive pressures. This strategy can involve changes to the company's product, target audience, or overall business model. Pivoting is often used by startups to find a more profitable and sustainable approach to their operations.
Synonyms
Examples of usage
- The startup is pivoting from a B2C model to a B2B service.
- After analyzing customer feedback, they decided it's time for a pivot.
- The company has pivoted its focus to online sales.
- Investors encouraged the team to consider a pivot in their strategy.
sports move
In sports, pivoting refers to a specific move where a player maintains a fixed position while shifting their weight or turning. This technique is commonly used in basketball, soccer, and other sports to evade defenders or change direction quickly. Pivoting allows for greater mobility and can create space for offensive plays. Proper execution of a pivot requires balance, speed, and awareness of the surrounding players.
Synonyms
Examples of usage
- She made a quick pivot to avoid the opponent.
- Pivoting is crucial for maintaining control during the game.
- His pivot created an opening for a clear shot.
- The coach emphasized the importance of pivoting in practice.
Translations
Translations of the word "pivoting" in other languages:
๐ต๐น pivotando
๐ฎ๐ณ เคชเคฟเคตเคเคฟเคเค
๐ฉ๐ช Pivotierung
๐ฎ๐ฉ pivoting
๐บ๐ฆ ะฟะพะฒะพัะพั
๐ต๐ฑ pivotowanie
๐ฏ๐ต ใใใใ
๐ซ๐ท pivotement
๐ช๐ธ pivotando
๐น๐ท pivotlama
๐ฐ๐ท ํผ๋ฒํ
๐ธ๐ฆ ุชุญููู
๐จ๐ฟ pivotovรกnรญ
๐ธ๐ฐ pivotovanie
๐จ๐ณ ๆข่ฝด
๐ธ๐ฎ pivotiranje
๐ฎ๐ธ fletturnar
๐ฐ๐ฟ ะฟะธะฒะพััะฐั
๐ฌ๐ช แแแแแขแแ แแแ
๐ฆ๐ฟ pivoting
๐ฒ๐ฝ pivotando
Etymology
The term 'pivot' originated from the Middle French word 'pivot', which means 'a turning point or hinge'. It entered the English language around the late 15th century, initially referring to something that turns or revolves. The use of 'pivot' in a figurative sense, especially in business and technology contexts, has evolved significantly since the early 2000s, particularly with the rise of startups and entrepreneurship. Its connotations now emphasize adaptability and strategic flexibility, reflecting the fast-paced nature of modern markets. The concept has become integral to discussions about innovation, growth, and survival in competitive industries.