Overselling: meaning, definitions and examples
💰
overselling
[ ˌoʊvərˈsɛlɪŋ ]
sales techniques
Overselling refers to the act of persuading a customer to purchase more than they need or can afford. This often occurs in marketing and sales, where representatives highlight the benefits of a product excessively. The intent may be to increase sales volume, but it can lead to customer dissatisfaction if expectations are not met. Overselling can damage the reputation of a brand or retailer if consumers feel misled about the product's value or capabilities.
Synonyms
exaggerating, overhyping, overpromising.
Examples of usage
- The salesperson was overselling the features of the new phone.
- Overselling can lead to returns and negative reviews.
- They caution against overselling in an attempt to maintain customer trust.
Translations
Translations of the word "overselling" in other languages:
🇵🇹 venda excessiva
🇮🇳 अधिक बिक्री
🇩🇪 Überverkauf
🇮🇩 penjualan berlebihan
🇺🇦 перепродаж
🇵🇱 przeciąganie sprzedaży
🇯🇵 オーバーセリング
🇫🇷 survente
🇪🇸 venta excesiva
🇹🇷 aşırı satış
🇰🇷 과도한 판매
🇸🇦 زيادة المبيعات
🇨🇿 přeprodej
🇸🇰 nadmerný predaj
🇨🇳 过度销售
🇸🇮 prekomerna prodaja
🇮🇸 ofsale
🇰🇿 артық сату
🇬🇪 მეტი გაყიდვა
🇦🇿 artıq satış
🇲🇽 venta excesiva
Etymology
The term 'oversell' is derived from the prefix 'over-', meaning excess or more than what is reasonable, combined with the verb 'sell', which has its roots in Old English 'sellan', meaning to give or hand over, or to make a sacrifice. The concept of overselling has been present in commerce since the early days of trade, although the term itself began to gain popularity in the late 20th century with the rise of aggressive sales tactics and customer-centric marketing strategies. As competition in markets has intensified, the practice of overselling has become more scrutinized, particularly with the growth of online reviews and feedback, which can instantly impact a brand's reputation.