Overselling: meaning, definitions and examples
💰
overselling
[ˌoʊvərˈsɛlɪŋ ]
Definition
sales techniques
Overselling refers to the act of persuading a customer to purchase more than they need or can afford. This often occurs in marketing and sales, where representatives highlight the benefits of a product excessively. The intent may be to increase sales volume, but it can lead to customer dissatisfaction if expectations are not met. Overselling can damage the reputation of a brand or retailer if consumers feel misled about the product's value or capabilities.
Synonyms
exaggerating, overhyping, overpromising.
Examples of usage
- The salesperson was overselling the features of the new phone.
- Overselling can lead to returns and negative reviews.
- They caution against overselling in an attempt to maintain customer trust.
Interesting Facts
Business Practices
- Many salespeople might promise more features than a product actually has to convince customers to buy it.
- In the service industry, overselling can lead to disappointed customers if the service doesn’t meet their high expectations.
Psychology
- People often remember the initial promises they were made rather than the reality, which can lead to feelings of betrayal when they discover the truth.
- Overselling can create a disconnect between expectations and reality, leading to dissatisfaction and negative reviews.
Marketing
- Advertising campaigns that exaggerate benefits can lead to customers feeling misled if the product doesn’t deliver.
- Brands sometimes face backlash if they consistently oversell, prompting consumers to be more skeptical about claims.
Technology
- In software releases, companies that oversell features often face criticism when updates do not fulfill earlier promises.
- Tech gadgets are often marketed with exaggerated claims about speed and efficiency, leading to consumer disappointment.
Cultural References
- In movies and TV, characters often oversell things to get others excited, only for it to backfire humorously later on.
- The phrase 'too good to be true' encapsulates the common skepticism toward overselling in various media.
Translations
Translations of the word "overselling" in other languages:
🇵🇹 venda excessiva
🇮🇳 अधिक बिक्री
🇩🇪 Überverkauf
🇮🇩 penjualan berlebihan
🇺🇦 перепродаж
🇵🇱 przeciąganie sprzedaży
🇯🇵 オーバーセリング
🇫🇷 survente
🇪🇸 venta excesiva
🇹🇷 aşırı satış
🇰🇷 과도한 판매
🇸🇦 زيادة المبيعات
🇨🇿 přeprodej
🇸🇰 nadmerný predaj
🇨🇳 过度销售
🇸🇮 prekomerna prodaja
🇮🇸 ofsale
🇰🇿 артық сату
🇬🇪 მეტი გაყიდვა
🇦🇿 artıq satış
🇲🇽 venta excesiva