Overpromising Meaning: Definition, Examples, and Translations
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overpromising
[ˌoʊvərˈprɑːmɪsɪŋ ]
Definition
marketing claims
Overpromising refers to the act of making assertions or commitments that exceed the actual capabilities or quality of a product or service. This can lead to customer dissatisfaction when the product or service does not meet the inflated expectations.
Synonyms
exaggerating, misrepresenting, overstating.
Examples of usage
- The company is known for overpromising its software's capabilities.
- He tends to overpromise during sales pitches.
- Overpromising can damage a brand's reputation.
Translations
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Interesting Facts
Psychology
- People who overpromise often do so because they want to please others, fearing rejection if they underdeliver.
- Overpromising can lead to stress and anxiety, as maintaining unrealistic expectations can feel like carrying a heavy backpack.
- Research shows that when people frequently overpromise, it can damage trust in relationships over time.
Business
- In marketing, overpromising can lead to customer disappointment, often resulting in negative reviews and loss of loyalty.
- Successful brands avoid overpromising by setting realistic expectations, leading to customer satisfaction when they exceed those expectations.
- Budgets and timelines are often overpromised in project management, leading to conflicts and project delays.
Technology
- In the tech industry, overpromising on product capabilities can result in a phenomenon called 'hype cycle,' where initial enthusiasm fades into disappointment.
- Startups are frequently cautioned against overpromising during investment pitches, as this can lead to loss of credibility with investors.
- Overpromising features in software can lead to user frustration when the actual performance doesn't match the marketed standards.
Literature
- Characters in novels often face consequences for overpromising, leading to themes of integrity, trust, and personal growth.
- Overpromising can be a common plot device in stories, illustrating the challenges of ambition and the reality of limitations.
- Poets may use the concept of overpromising to express human emotions and the gap between dreams and reality.
Cultural Perspectives
- In some cultures, overpromising is discouraged, emphasizing honesty and modesty in commitments to maintain social harmony.
- Social media can amplify a tendency to overpromise, as users showcase idealized versions of their lives, leading to unrealistic expectations.
- In collectivist societies, overpromising can be viewed as putting the group’s reputation at risk, making caution a valued trait.
Origin of 'overpromising'
The term 'overpromising' is a compound word derived from the prefix 'over-' and the verb 'promise.' The prefix 'over-' implies excessiveness, indicating something beyond the normal limit, while 'promise' originates from the Latin word 'promissum,' meaning a commitment or assurance about the future. The use of this term has evolved over time, particularly in the realms of advertising and business, where the distinction between genuine quality and exaggerated claims becomes crucial. It is particularly significant in today's context of consumer rights and marketing ethics, highlighting the need for honesty and clarity in communication between businesses and their customers. The implications of overpromising are far-reaching, possibly leading to legal repercussions and loss of consumer trust.