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Marque Meaning: Definition, Examples, and Translations

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marque

[mɑːrk ]

Definition

Context #1 | Noun

branding, luxury

A marque is a term that refers to a brand of a product, often associated with automobiles or various luxury goods. It signifies a specific identity that differentiates a product from others within the same category, emphasizing the quality, heritage, and prestige connected to that brand. The term is commonly used in automotive discussions as a way to refer to a vehicle's manufacturer's name and its associated reputation.

Synonyms

brand, label, make, manufacturer.

Examples of usage

  • The marque of the car was well-known for its reliability.
  • She only wears clothing from her favorite marque.
  • This marque is synonymous with elegance and performance.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Automotive Industry

  • Popular car brands like Ferrari and Rolls-Royce are considered 'marques,' known for luxury and performance.
  • The use of 'marque' in motorsport distinguishes vehicles made by specific manufacturers in competitions like Formula One.

Culture

  • Fashion and luxury items often adopt the term 'marque' to denote exclusivity and high standards, similar to haute couture in clothing.
  • Marques are often featured in films and advertisements to signify status and sophistication.

Marketing

  • 'Marque' messaging often focuses on heritage and craftsmanship, appealing to consumers valuing quality over quantity.
  • Brand loyalty is a significant aspect of 'marque' prestige, with customers often forming strong emotional connections to specific brands.

Art and Design

  • Artisans and designers may use 'marque' to brand unique pieces, emphasizing originality and luxury in craftsmanship.
  • The concept extends into architecture, where landmark buildings often boast 'marque' designs, representing innovation and style.

Origin of 'marque'

Main points about word origin

  • Derived from the Latin word 'marca', meaning a boundary or a mark, suggesting a distinguished brand.
  • In medieval times, 'marca' referred to boundaries or regions, and later evolved to signify a mark of quality or reputation.

The term 'marque' originates from the Old French word 'marque,' which means a mark or brand. Initially, it was used in medieval contexts to denote a boundary or a mark of distinction. Over time, the term evolved to refer specifically to branded goods, particularly in the context of automobile manufacturers in the 20th century. The association with luxury and quality became more pronounced, particularly as consumer culture developed and people began to identify with specific brands. The usage of 'marque' in the automotive industry emphasizes not only the brand but also the values that the brand represents, often linking it to heritage, performance, and lifestyle.

Word Frequency Rank

At rank #28,175, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.