Leafletting: meaning, definitions and examples

Etymology

• The term 'leafletting' comes from 'leaf', which originally meant a page of paper, combined with the act of distributing it.
• The word gained popularity in the 20th century as political movements began using handouts to spread their messages.

History

• In the 18th century, leafletting became a common tool for political activists to gain public support during revolutions and elections.
• Leaflets were pivotal during the American Revolutionary War, used to inform and rally people against British rule.

Literature

• Many authors have used leafletting as a narrative device, showing how characters spread messages or ideas in their communities.
• The novel 'The Adoration of Jenna Fox' features characters who utilize leaflets to share information about genetic ethics.

Psychology

• Studies suggest that physical items like leaflets can have a stronger emotional impact on recipients than digital messages, enhancing memory retention.
• Humans have a natural inclination towards tangible materials, which can lead to more effective persuasion when information is presented on paper.

Pop Culture

• Leafletting is often depicted in movies and TV shows as a grassroots effort, symbolizing the power of ordinary people to influence change.
• Notable campaigns, like environmental movements, frequently utilize leafletting to raise awareness and encourage public participation.