Handbilling Meaning: Definition, Examples, and Translations
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handbilling
[หhรฆndหbษชlษชล ]
Definition
advertising method
Handbilling refers to the act of distributing printed materials, such as flyers or brochures, by hand. This method is often used in marketing to promote events, products, or services directly to potential customers. Handbills are typically distributed in public places to reach a wider audience effectively.
Synonyms
flyer distribution, leafleting, pamphleting.
Examples of usage
- The company used handbilling to spread the word about their new restaurant opening.
- Volunteers engaged in handbilling to promote the charity event in the city center.
- Handbilling is an effective way to target local customers.
- The students participated in handbilling for their school play this weekend.
Translations
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Origin of 'handbilling'
The term 'handbilling' originates from the combination of the words 'hand' and 'billing'. The word 'hand' emphasizes the manual aspect of the distribution process, indicating that the materials are given directly to individuals by hand rather than being mailed or distributed through other means. Meanwhile, 'billing' stems from the Old English word 'byll', meaning a document or account. Historically, the practice of distributing written material dates back hundreds of years, evolving from simple hand-written notices to the more sophisticated printing methods we see today. This method of distribution became particularly popular with the advent of printing technology in the 15th century, allowing for mass production of flyers and brochures. Today, handbilling is widely recognized as a grassroots advertising strategy employed by businesses, organizations, and activists to convey messages quickly and directly to the public.