Flyering Meaning: Definition, Examples, and Translations
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flyering
[ˈflaɪərɪŋ ]
Definition
advertising material
Flyering refers to the practice of distributing flyers or leaflets, usually to promote an event, product, or service. This marketing strategy is often used for grassroots campaigns or local businesses to reach a targeted audience in a specific area.
Synonyms
brochure distribution, handbills, leafleting.
Examples of usage
- The volunteers spent the day flyering around the neighborhood for the concert.
- Flyering is an effective way to spread the word about our fundraiser.
- I noticed a decrease in attendance after we stopped flyering for the club events.
Translations
To see the translation, please select a language from the options available.
Origin of 'flyering'
The term 'flyering' derives from the word 'flyer', which has its origins in the late 19th century. Initially, 'flyer' referred to a small handbill used for advertising purposes. The practice of using flyers gained popularity with the rise of printing technology, allowing for mass production of promotional materials. The act of distributing these handbills came to be known as flyering, especially in the context of street marketing and event promotions. Over the years, it has evolved into a widely recognized method of local advertising and community outreach, often used by non-profits, businesses, and political campaigns to engage with a specific demographic. Today, flyering is seen as part of a broader strategy that may include digital marketing and social media to enhance reach and effectiveness.